Helium 10 Review: Pricing, Features, and Alternatives

What Helium 10 (Refund Genie) does

Refund Genie scans an account for lost and damaged inventory claims and prepares the details sellers paste into Seller Central, with no commission. The Managed Refund Service, which files and tracks claims automatically, is listed as part of the Diamond plan ($279/month billed annually). Inbound shipment discrepancies are not covered by Refund Genie. Best for sellers already paying for Helium 10.

What Helium 10 does

Helium 10 is a software suite for Amazon sellers. It bundles product research, keyword research, listing optimization, PPC management and analytics in one account. As a result, many sellers use it in place of several single-purpose tools.

A few modules do most of the work. Black Box finds product ideas through filters such as revenue, price and review count. Cerebro shows the keywords a competing product ranks for, while Magnet suggests related keywords from a seed term. The Xray Chrome extension estimates sales on any Amazon search page. In addition, Adtomic manages Sponsored Products campaigns.

Helium 10 review: who it fits best

It suits private label sellers who want research, listings and ads in one place. Agencies that manage several brands also use it to track keywords. However, a seller who only needs price history or one feature may pay for tools they never open.

How Helium 10 pricing works

Helium 10 sells monthly and annual plans, and higher tiers add more searches, tracked keywords and users. A free plan with limited usage lets you try the core tools first. Because limits differ by tier, list the modules you will use every week before you choose. Current plans are on the Helium 10 pricing page.

Helium 10 review verdict and alternatives

Jungle Scout, Viral Launch and Keepa are the tools sellers compare most often. See our list of Helium 10 alternatives, or read Helium 10 vs Jungle Scout for a direct comparison.