Helium 10 vs Keepa: Which One Should You Choose in 2026?
Helium 10 (Refund Genie)
Best for: Existing Helium 10 subscribers Starts at: $279 / month (Diamond, annual) 2.0716 reviews Helium 10 (Refund Genie) review Full profilePick Helium 10 (Refund Genie) if you need existing Helium 10 subscribers. Pick Keepa if Amazon price and rank history matters more. The table and three-question quiz below show where they differ.
Keepa
Best for: Amazon price and rank history Starts at: Free plan 1.645 reviews Keepa review Full profileSide-by-side comparison
| Feature | Helium 10 (Refund Genie) | Keepa |
|---|---|---|
| Best for | Existing Helium 10 subscribers | Amazon price and rank history |
| Pricing model | Included in subscription plan | Freemium; data plan €29/mo |
| Starting price | $279 / month (Diamond, annual) | Free plan |
| Rating | 2.0 / 5 (716 reviews) | 1.6 / 5 (45 reviews) |
| Launched | 2015 | – |
| Headquarters | Irvine, CA | – |
| Key features | Refund Genie claim finder, Managed Refund Service, Seller software suite, Keyword research (Cerebro, Magnet), Listing Builder, Inventory management | Price history tracking, Sales rank history, Browser extension, Data API, Price history charts, Sales rank tracking |
| Our score | 63.8 / 100 | 58 / 100 |
From each company's public pricing page and review profiles, checked Oct 27, 2026. Prices change: confirm on the vendor's site before you buy.
Pros and cons
Helium 10 (Refund Genie)
- No commission on Refund Genie
- Bundled with a full seller toolset
- Broad toolset in one login
- Refund Genie claims are filed manually
- Requires a paid Helium 10 plan
Keepa
- Long price and rank history data
- Useful for sourcing and arbitrage checks
- Free tier is genuinely useful
- Trustpilot 1.6 from 45 reviews
- Data tool, not a full research suite
Helium 10 vs Keepa: the core difference
Keepa is a price-tracking tool. It shows detailed price history, sales rank history and offer counts for Amazon products, mainly through a browser extension and charts, with a data API for developers. Helium 10 is a full seller suite with research, keywords, listings, ads and analytics.
So the two aren’t direct substitutes. Instead, many sellers use both together.
When each one fits
Resellers and arbitrage sellers lean heavily on price and rank history to judge whether a deal is safe. Meanwhile, private label brands need keyword research, listing tools and ad management. Even then, price history helps them watch competitors and spot discounting.
Costs differ widely, since one is a focused data tool and the other is a multi-module subscription.
How to decide
To start, decide whether you buy existing products to resell or build your own brand. Next, list the decisions you make every week. Then pick the tool that answers those questions. In the end, add the other only if it fills a clear gap.
Which should you choose?
Answer three questions. The pick is worked out from the prices, scores and features in the table above.
Alternatives to consider
FAQs: Helium 10 vs Keepa
Helium 10 vs Keepa: which is better?
Neither Helium 10 nor Keepa is better for everyone. The side-by-side table compares them point by point, and the short quiz below it recommends one based on your goal, team size and sales channels.
Helium 10 vs Keepa: which is cheaper?
Compare the starting-price rows in the table above, then price Helium 10 and Keepa at your real volume (contacts, orders, seats or spend), because entry plans include different limits and features.
Helium 10 vs Keepa: which suits Amazon and Shopify sellers?
For Amazon and Shopify sellers, the deciding factors are native integrations, how each handles marketplace data, and reporting. The 'Which should you choose' section maps common seller situations to Helium 10 or Keepa.