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Quick answer
The best Klaviyo alternatives right now are Omnisend, Brevo and Mailchimp. They lead on results, clear pricing and verified reviews. Compare budgets, pricing models and specialties in the table below to find the right fit.
No matches.Nothing fits that budget and specialty. Try a higher budget or “All”.
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Email and SMS platform for ecommerce stores with prebuilt automations and a free plan for 250 contacts.
Omnisend combines email, SMS and web push with prebuilt ecommerce automations such as cart and browse abandonment. It has a free plan (250 contacts, 500 emails/month) and paid Standard plans from about $16/month, with discounts for prepaying. It is a common lower-cost alternative to Klaviyo for small and mid-size stores.
Email, SMS and CRM platform formerly called Sendinblue; claims 600,000+ customers and offers a free-forever plan.
Brevo bundles email, SMS, WhatsApp, automation and a free sales CRM, pricing mainly by email volume rather than contacts. It claims 600,000+ customers and offers a free plan with up to 300 emails a day. Paid Starter covers 5,000 emails a month, though the price didn't render when we checked; ecommerce flows are less deep than Klaviyo's.
Intuit-owned email platform with a free plan for under 250 contacts and paid tiers by list size.
Mailchimp is a widely used email tool with templates, automations and landing pages, plus Shopify and WooCommerce integrations. The free plan covers under 250 contacts and 500 sends a month; Essentials is listed from $13/month. Ecommerce segmentation and flows are less deep than ecommerce-first tools.
Ecommerce email platform that says 6,000+ brands use it, priced by contacts from $39/month with unlimited sends.
Drip focuses on ecommerce email, with store-data segmentation and automations for Shopify and WooCommerce. It says 6,000+ brands use it and that they have generated $1.5B+ in attributed revenue. Pricing starts at $39/month for up to 2,500 people with unlimited email sends and a 14-day trial; G2 reviewers note limited reporting customization.
SMS-first messaging platform for larger retail brands that now also sends email; pricing is usage-based on request.
Attentive is best known for SMS marketing and has added email, RCS, push and AI journey tools for larger retail brands. It publishes case studies such as FRYE (576% email revenue growth) and Steve Madden (20x program ROI). Pricing is usage-based and quoted, which makes it a poor fit for very small stores.
Email marketing and automation platform with a built-in sales CRM; says over 180k businesses use it.
ActiveCampaign pairs a visual automation builder with email, a sales pipeline CRM and integrations for Shopify, WooCommerce and BigCommerce. It says over 180k businesses use it and has nearly 15,000 G2 reviews. Plans (Starter to Enterprise) are priced by contacts, but the figures didn't render on its pricing page when we checked.
San Diego-built email and SMS platform for ecommerce, priced by sends with unlimited profiles; now owned by Privy.
Sendlane offers email and SMS automation for ecommerce brands and prices by email volume rather than contacts, with unlimited profiles. Plans start at $100/month, SMS from $0.009 per credit, and there's a 60-day limited trial. It cites a Lifeboost case with a 39% deliverability lift; its site notes Privy has acquired it.
Low-cost email platform with a free plan for 250 subscribers and paid plans from $12/month; claims 1M+ users.
MailerLite offers campaigns, automations, landing pages and Shopify, WooCommerce and Stripe integrations with ecommerce triggers and sales tracking. The free plan covers 250 active subscribers and 2,500 emails a month, and the Comfort plan starts at $12/month. It says 1M+ creators and businesses use it; segmentation is simpler than ecommerce-first ESPs.
Low-cost email and SMS tool with a free plan for 2,500 subscribers and paid plans from $7/mo.
Sender covers newsletters, automation, SMS, forms and product recommendations, with 24/7 email and chat support and free migration. The free plan includes 2,500 subscribers and 15,000 emails a month; paid plans start at $7/mo. It is aimed at small stores that want Klaviyo-like basics at a much lower cost.
Klaviyo is a strong platform for ecommerce email and SMS, yet it doesn’t suit every brand. The most common reasons to switch are cost as the list grows, more features than a small team needs, or a wish for simpler SMS or built-in popups. Therefore, name your reason before you compare options.
Some alternatives focus on lower pricing with solid automation, while others bundle email, SMS and forms in one plan. In addition, a few target enterprise teams that need deeper cross-channel journeys.
How to switch without losing revenue
First, export your profiles, consent records and suppression lists. Next, rebuild your key flows, such as welcome, abandoned cart and post-purchase, before you migrate campaigns. Then warm up sending gradually on the new platform. Finally, run both systems briefly so no automation goes silent.
Mistakes to avoid
To begin with, don’t migrate unengaged contacts; clean the list first. Also avoid judging the new tool in its first week, since deliverability needs time to settle. Above all, compare revenue per recipient before and after the switch.
How we ranked them
Each tool is scored out of 100: results and case studies (40%), specialty fit (25%), pricing transparency (20%) and verified reviews (15%). The score sets the editorial order. Sponsored spots are sold separately and never change it.
Write down the two or three jobs the tool must do every week, and test those first in the free trial.
Check the integrations you rely on (Amazon, Shopify, TikTok Shop, your email and analytics tools).
Price the plan you will actually need in six months, not the entry plan.
Look at how data gets in and out: exports, API access and what you keep if you cancel.
Read recent reviews for support quality and how often the product ships updates.
FAQs: Best Klaviyo Alternatives
Who are Klaviyo's competitors?
Common Klaviyo alternatives for ecommerce include Omnisend, Mailchimp, Attentive and Postscript for SMS, Brevo, ActiveCampaign, Braze and HubSpot. The best fit depends on your list size, channels and budget.
What is the best free Klaviyo alternative?
Several email platforms offer free plans, including Mailchimp, Brevo and Omnisend. Free tiers cap contacts or monthly sends, so check the limits against your list size before switching.
