Disclosure: Some links on this page are affiliate links. They never change the order of our ranking, and spots labeled Sponsored are paid and sit outside it. How we rank
Quick answer
Our top picks for Amazon PPC software are Teikametrics, Perpetua and Helium 10 (Refund Genie). They lead on results, clear pricing and verified reviews. Compare budgets, pricing models and specialties in the table below to find the right fit.
No matches.Nothing fits that budget and specialty. Try a higher budget or “All”.
“Sponsor rank” buys the labeled Sponsored spot at that position above the list. It never changes the editorial order. Ratings are a review-count-weighted average of Clutch, Google and Trustpilot.
Sponsored spot open
Your company here, above this ranking 3,030 monthly searches for “amazon ppc software”. Labeled as Sponsored, 30 days, live the minute you pay.
AI ad optimization platform for Amazon and Walmart with public entry pricing and optional managed services.
Teikametrics runs AI-driven bidding for Amazon and Walmart ads through its ARI platform. Its Essentials plan is $149/mo on annual billing ($179 monthly) for up to $10K ad spend, with 3% of spend above $10K on higher plans, which add DSP and AMC. It offers a free trial and an optional managed service. Webtonic lists Funko and Igloo as clients.
Goal-based ad automation for Amazon, Walmart and Instacart; absorbed Sellics.
Perpetua automates Amazon ad bidding around goals the brand sets and adds share-of-voice and organic rank insights on higher tiers. Essentials is $695/mo for accounts up to $10K spend, Growth adds a percentage of spend, and Premium is custom above $500K. Sellics has merged into Perpetua. A 2026 comparison names Crocs and Hero Cosmetics as clients.
Helium 10's Refund Genie finds FBA claims without commission; its managed refund service comes with the Diamond plan.
Refund Genie scans an account for lost and damaged inventory claims and prepares the details sellers paste into Seller Central, with no commission. The Managed Refund Service, which files and tracks claims automatically, is listed as part of the Diamond plan ($279/month billed annually). Inbound shipment discrepancies are not covered by Refund Genie. Best for sellers already paying for Helium 10.
Austin-based Amazon PPC software priced in flat tiers by ad spend, with a 30-day trial.
Ad Badger automates Amazon bids toward a target ACoS and handles keyword harvesting and negatives. Plans run from $275/mo (up to $5K ad spend) to $1,830/mo (up to $1.5M), with a 30-day free trial on most tiers and custom-priced managed services. It says it works with 1,100+ accounts and supports Vendor Central and KDP ads.
Rule-based Amazon PPC automation priced per automated ASIN, with a 30-day free trial.
Scale Insights automates Sponsored Ads bidding with detailed rules and is priced per automated ASIN, from $78/mo for 5 ASINs to $688/mo for 100, or 1% of ad spend for unlimited ASINs. It offers a 30-day free trial without a credit card and supports 12 marketplaces. It says it is built for FBA sellers rather than vendors.
Amazon ads automation platform with rule-based and AI bidding, used by brands, agencies and sellers.
Adbrew combines rule-based and AI bidding with keyword harvesting, bulk launches and shelf analytics. Its Standard plan is $799/mo or a percentage of ad spend, whichever is greater, for accounts up to $500K monthly spend. It says it serves 5,000+ brands, agencies and sellers and has 3 Amazon Ads Partner Award wins from 12 nominations.
Enterprise commerce and retail media platform with inventory- and Buy Box-aware bidding.
Pacvue is an enterprise retail media and commerce platform used by large brands and agencies. A 2026 comparison describes inventory- and Buy Box-aware bidding and names Duracell and Keurig as clients. Pricing is quote-based, and third-party estimates put minimums in the low thousands per month, so it suits brands with large ad budgets.
Paris-based Amazon ad automation with a low fixed-fee Autopilot plan.
m19 offers an Autopilot plan for a fixed EUR 49 per month and a Professional plan at EUR 400 plus 3% of spend that adds keyword discovery. A 2026 comparison says it claims EUR 400M in tracked sales and cites an Aster One case study.
Rules-based Amazon PPC tool with editable, auditable rules and dayparting at a flat fee.
SellerStack is a rules engine for Amazon ads with dayparting and an undo history for bid changes. A 2026 comparison lists Standard at $239/mo (annual) and Pro at $959/mo with no percentage fee, and says it has made 141M+ bid changes for clients including Instant Pot and Purple.
Enterprise commerce media platform (formerly Kenshoo) spanning retail media, search and social.
Skai, originally founded as Kenshoo, manages ads across 100+ retailers and publishers plus search and social channels. It suits enterprise brands that want Amazon in the same platform as Google, Meta and other retail networks. Pricing is by enterprise contract only.
PPC software manages Sponsored Products, Sponsored Brands and Sponsored Display campaigns at scale. The core jobs are bid changes, keyword harvesting, negative keywords and budget pacing. Therefore, transparent rules matter as much as automation, because you need to know why a bid changed.
Check that it connects through Amazon’s Ads API, supports dayparting and reports on total sales, not just ad sales. In addition, look for search term isolation, so winning terms move into exact-match campaigns automatically.
Mistakes to avoid
First, don’t set one target ACoS for every product; launches, best sellers and clearance items need different goals. Second, avoid cutting branded campaigns without testing, since competitors may take that traffic. Finally, review placements and search terms weekly, even when automation runs smoothly.
How to run a fair trial
To begin with, move a portion of campaigns into the tool and leave the rest as a control. Then compare TACoS and total sales over a month. After that, read the change log to see whether its decisions make sense. Consequently, you will judge results and reasoning together.
How we ranked them
Each tool is scored out of 100: results and case studies (40%), specialty fit (25%), pricing transparency (20%) and verified reviews (15%). The score sets the editorial order. Sponsored spots are sold separately and never change it.
Write down the two or three jobs the tool must do every week, and test those first in the free trial.
Check the integrations you rely on (Amazon, Shopify, TikTok Shop, your email and analytics tools).
Price the plan you will actually need in six months, not the entry plan.
Look at how data gets in and out: exports, API access and what you keep if you cancel.
Read recent reviews for support quality and how often the product ships updates.
FAQs: Best Amazon PPC Software
Which Amazon PPC software are the best in 2026?
Our current top picks are in the Quick answer at the top of this page. We rank Amazon PPC software on results and case studies (40%), specialty fit (25%), pricing transparency (20%) and verified reviews (15%). Sponsored spots are paid, labeled, and never change the editorial order.
How much do Amazon PPC software cost?
Most Amazon PPC software are sold as monthly subscriptions, often with a free plan or trial and higher tiers priced by seats, usage or revenue. The starting price for each tool is in the comparison table above. Check annual-billing discounts and which features sit behind the higher tiers before you commit.
How do you choose between Amazon PPC software?
Write down the two or three jobs the tool must do every week, and test those first in the free trial. Check the integrations you rely on (Amazon, Shopify, TikTok Shop, your email and analytics tools). Price the plan you will actually need in six months, not the entry plan.
Are there free Amazon PPC software?
Yes. Several Amazon PPC software offer a free plan or a free trial; the Price column shows 'Free plan' where one exists. Free plans usually limit volume or features, so check the limits against your monthly needs.
