Helium 10 vs Sellics: Which One Should You Choose in 2026?
Helium 10 (Refund Genie)
Best for: Existing Helium 10 subscribers Starts at: $279 / month (Diamond, annual) 2.0716 reviews Helium 10 (Refund Genie) review Full profilePick Helium 10 (Refund Genie) if you need existing Helium 10 subscribers. Pick Perpetua if goal-based Amazon ad automation matters more. The table and three-question quiz below show where they differ.
Perpetua
Best for: Goal-based Amazon ad automation Starts at: $695 / month Perpetua review Full profileSide-by-side comparison
| Feature | Helium 10 (Refund Genie) | Perpetua |
|---|---|---|
| Best for | Existing Helium 10 subscribers | Goal-based Amazon ad automation |
| Pricing model | Included in subscription plan | Flat fee to $10K spend, then % of spend |
| Starting price | $279 / month (Diamond, annual) | $695 / month |
| Rating | 2.0 / 5 (716 reviews) | – |
| Launched | 2015 | – |
| Headquarters | Irvine, CA | Portsmouth, NH |
| Key features | Refund Genie claim finder, Managed Refund Service, Seller software suite, Keyword research (Cerebro, Magnet), Listing Builder, Inventory management | Amazon PPC automation, Share of voice, Amazon Marketing Cloud reporting, Walmart and Instacart ads, Amazon DSP, Retail analytics |
| Our score | 63.8 / 100 | 78.4 / 100 |
From each company's public pricing page and review profiles, checked Oct 27, 2026. Prices change: confirm on the vendor's site before you buy.
Pros and cons
Helium 10 (Refund Genie)
- No commission on Refund Genie
- Bundled with a full seller toolset
- Broad toolset in one login
- Refund Genie claims are filed manually
- Requires a paid Helium 10 plan
Perpetua
- Goal-based automation is easy to steer
- Public entry price
- Multi-retailer support
- High entry price for small sellers
- Growth-tier percentage not published
Helium 10 vs Sellics: the core difference
Helium 10 is a broad suite for Amazon sellers that covers product research, keywords, listings, advertising and analytics. Sellics is best known for Amazon advertising management and profit reporting. As a result, the comparison often comes down to whether you need an all-in-one toolkit or a specialist for ads.
Product lineups in this space change through updates and acquisitions, so check what each vendor offers today.
When each one fits
Private label sellers who still research products and optimize listings often value an all-in-one suite. On the other hand, established brands with large ad budgets may focus on bid automation, reporting and agency-style support. Some teams use a research suite alongside a separate advertising platform.
Pricing models differ, especially for ad tools that may charge by spend.
How to decide
First, list the jobs you need covered every week. Next, trial the advertising features on a slice of your campaigns. Then compare reporting against Seller Central. Finally, check how each tool explains its bid changes, because transparency builds trust.
Which should you choose?
Answer three questions. The pick is worked out from the prices, scores and features in the table above.
Alternatives to consider
FAQs: Helium 10 vs Sellics
Helium 10 vs Sellics: which is better?
Neither Helium 10 nor Sellics is better for everyone. The side-by-side table compares them point by point, and the short quiz below it recommends one based on your goal, team size and sales channels.
Helium 10 vs Sellics: which is cheaper?
Compare the starting-price rows in the table above, then price Helium 10 and Sellics at your real volume (contacts, orders, seats or spend), because entry plans include different limits and features.
Helium 10 vs Sellics: which suits Amazon and Shopify sellers?
For Amazon and Shopify sellers, the deciding factors are native integrations, how each handles marketplace data, and reporting. The 'Which should you choose' section maps common seller situations to Helium 10 or Sellics.