Top 100 Biggest Ecommerce Companies
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Quick answer
The top three are Alibaba Group, PDD Holdings (Pinduoduo, Temu) and Amazon. The full list below ranks 50 companies using public figures and reporting, with each company's sources on its profile.
Best overallAlibaba GroupJump to review
Best for marketplaces (Pinduoduo, Temu)PDD Holdings (Pinduoduo, Temu)Jump to review
Best valueAmazonJump to review
The full list
| # | Company | Category | Headquarters | Founded | Why it's on the list |
|---|---|---|---|---|---|
| 1 | Marketplaces (Taobao, Tmall) | Hangzhou, China | – | Ecommerce GMV of $1.26 trillion in 2025 (ECDB ranking, July 2026), the largest of any company. | |
| 2 | Marketplaces (Pinduoduo, Temu) | – | – | GMV of $873.0 billion in 2025 (ECDB ranking), covering Pinduoduo in China and Temu abroad. | |
| 3 |  Amazon |
Everything store | Seattle, WA | – | Amazon won Baymard's Top 1% Ecommerce UX Award in 2024 and 2023; latest category: On-Site Search (app); Product Page (app). |
| 4 | Social commerce | Beijing, China | – | GMV of $672.1 billion in 2025 (ECDB ranking), driven by Douyin and TikTok Shop. | |
| 5 | Online retail and marketplace | Beijing, China | – | GMV of $555.7 billion in 2025 (ECDB ranking); Statista lists its online store net sales at $117.75B (2024). | |
| 6 |  Shopify Plus (B2B) |
DTC brands adding wholesale | Ottawa, Canada | 2006 | Shopify's enterprise plan with native B2B: unlimited B2B catalogs alongside DTC, from $2,300/mo. |
| 7 | Mass merchant | – | – | Walmart won Baymard's Top 1% Ecommerce UX Award in 2024 and 2023; latest category: Mass Merchants (desktop). | |
| 8 | Live-stream social commerce | Beijing, China | – | Ecommerce GMV of $220.0 billion in 2025 (ECDB ranking) via its short-video and live-stream app. | |
| 9 | Southeast Asia marketplace | Singapore | – | GMV of $127.4 billion in 2025 (ECDB ranking), mostly through its Shopee marketplace. | |
| 10 | Online marketplace | San Jose, CA | – | GMV of $80.7 billion in 2025 (ECDB ranking); ECDB puts its US GMV at $76.6 billion. | |
| 11 | Latin America marketplace | – | – | GMV of $65.0 billion in 2025 (ECDB ranking), the only Latin American firm in ECDB's top 10. | |
| 12 | Consumer tech | – | – | Apple Store won Baymard's Top 1% Ecommerce UX Award in 2024; latest category: Homepage & Category (mobile). | |
| 13 | Japan marketplace | Tokyo, Japan | – | Domestic ecommerce GMS of 6.35 trillion yen in FY2025 (Rakuten press release). | |
| 14 | Online fast fashion | – | – | Revenue of $41.85 billion in 2025, per its draft Hong Kong IPO prospectus (Modaes); Statista: $48.25B online sales 2024. | |
| 15 | South Korea online retail | Seoul, South Korea | – | Total net revenues of $34.5 billion in 2025 (Q4 2025 earnings release). | |
| 16 | Local services and delivery | Beijing, China | – | Revenue of $27.77 billion in 2021 (Wikipedia list of largest internet companies, classed as ecommerce). | |
| 17 | Russia marketplace | Moscow, Russia | – | Revenue of $22.26 billion in 2022 (Wikipedia list of largest internet companies). | |
| 18 | Electronics and appliances retail | Nanjing, China | – | Revenue of $21.09 billion in 2021 (Wikipedia list of largest internet companies). | |
| 19 | Mass merchant | – | – | Target won Baymard's Top 1% Ecommerce UX Award in 2024 and 2023; latest category: Mass Merchants (mobile and app). | |
| 20 | Russia marketplace | Moscow, Russia | – | Revenue of $20.07 billion in 2023 (Wikipedia list of largest internet companies). | |
| 21 | Home improvement | – | – | The Home Depot won Baymard's Top 1% Ecommerce UX Award in 2024; latest category: Order Tracking & Returns (desktop). | |
| 22 | Central Europe marketplace | – | – | Group GMV of nearly PLN 70 billion in 2025 (Allegro Q4 2025 press release). | |
| 23 | European online retail group | Hamburg, Germany | – | Revenue of $18.27 billion in 2020 (Wikipedia list of largest internet companies). | |
| 24 | Pet supplies | – | – | Chewy won Baymard's Top 1% Ecommerce UX Award in 2025 and 2023; latest category: Pet Food & Care (desktop, mobile). | |
| 25 | Furniture & home goods | Boston, MA | – | Wayfair won Baymard's Top 1% Ecommerce UX Award in 2024 and 2023; latest category: Overall (app); Furniture & Home Decor. | |
| 26 | Handmade & vintage marketplace | New York, NY | – | Etsy won Baymard's Top 1% Ecommerce UX Award in 2024 and 2023; latest category: Homepage & Category (desktop). | |
| 27 | European fashion | Berlin, Germany | – | Zalando won Baymard's Top 1% Ecommerce UX Award in 2024; latest category: Overall (desktop). | |
| 28 | Department store | – | – | Macy's won Baymard's Top 1% Ecommerce UX Award in 2024; latest category: Overall (desktop). | |
| 29 | Online used cars | Tempe, AZ | – | Revenue of $5.59 billion in 2020 (Wikipedia); Statista gave it 1.3% of US ecommerce in 2023. | |
| 30 | Athletic footwear & apparel | – | – | Nike won Baymard's Top 1% Ecommerce UX Award in 2025; latest category: Order Tracking & Returns (desktop, mobile). | |
| 31 | Consumer electronics | – | – | Best Buy won Baymard's Top 1% Ecommerce UX Award in 2024 and 2023; latest category: Cart & Checkout (app). | |
| 32 | Fast fashion | London, UK | – | ASOS won Baymard's Top 1% Ecommerce UX Award in 2024 and 2023; latest category: Site-Wide Features (app). | |
| 33 | Department store (fashion) | – | – | US online fashion store net sales of $4.02 billion in 2024 (Statista via SOAX). | |
| 34 | Apparel retail | – | – | US online fashion store net sales of $3.67 billion in 2024 (Statista via SOAX). | |
| 35 | Fashion department store | – | – | Nordstrom won Baymard's Top 1% Ecommerce UX Award in 2025 and 2023; latest category: Apparel & Accessories (desktop, mobile). | |
| 36 | Athleisure apparel | – | – | lululemon won Baymard's Top 1% Ecommerce UX Award in 2024; latest category: Overall (desktop and mobile), NA and UK sites. | |
| 37 | Supplements & vitamins | – | – | iHerb won Baymard's Top 1% Ecommerce UX Award in 2024; latest category: Vitamins & Supplements (desktop). | |
| 38 | Online home goods | Midvale, UT | – | Revenue of $2.55 billion in 2020 (Wikipedia list of largest internet companies). | |
| 39 | Online electronics (Benelux) | Rotterdam, Netherlands | – | Revenue of $2.4 billion in 2020 (Wikipedia list of largest internet companies). | |
| 40 | Licensed sports merchandise | Jacksonville, FL | – | Revenue of $2.3 billion in 2018 (Wikipedia list of largest internet companies). | |
| 41 | Online computer hardware | City of Industry, CA | – | Revenue of $2.08 billion in 2019 (Wikipedia list of largest internet companies). | |
| 42 | Online personal styling | San Francisco, CA | 2011 | Revenue of $1.71 billion in 2020 (Wikipedia list of largest internet companies). | |
| 43 | Online luxury fashion | London, UK | – | Revenue of $1.67 billion in 2020 (Wikipedia list of largest internet companies). | |
| 44 | Apparel retail | – | – | International web sales of $1.65 billion in 2024 (Digital Commerce 360). | |
| 45 | Computers (DTC) | – | – | US online consumer electronics sales of $1.60 billion in 2023 (Statista via SOAX). | |
| 46 | Online used cars (SE Asia) | Kuala Lumpur, Malaysia | – | Revenue of $1.50 billion in 2022 (Wikipedia list of largest internet companies). | |
| 47 | Local deals marketplace | Chicago, IL | – | Revenue of $1.42 billion in 2020 (Wikipedia list of largest internet companies). | |
| 48 | Warehouse club retail | – | – | US online consumer electronics sales of $1.23 billion in 2023 (Statista); its total online sales are larger. | |
| 49 | Online shopping and direct sales | – | – | International web sales of $1.01 billion in 2024 (Digital Commerce 360). | |
| 50 | Computers & printers | – | – | HP won Baymard's Top 1% Ecommerce UX Award in 2024; latest category: Product Lists & Filtering (desktop and mobile), Australia. |
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Ranked from public figures and reporting; each company's profile lists its sources.
How we rank the biggest ecommerce companies
You can measure size in several ways: gross merchandise volume, online revenue, active customers or traffic. Therefore, we state which measure we use and rely on public company filings and reputable reports wherever possible. When figures are estimates, we say so.
The list includes marketplaces, retailers with large online sales and platforms that power other sellers. In addition, we note each company’s home market and main business model, because a marketplace and a retailer grow in very different ways.
How to read the numbers
Companies report on different calendars and in different currencies. So treat close ranks as roughly equal, and read the trend over several years rather than a single figure. Also remember that some giants don’t break out online sales separately.
How often it changes
We update the ranking as new annual results come out and review it every quarter. As a result, the order reflects the latest public data we can verify.
How we ranked them
Each company is scored out of 100: results and case studies (40%), specialty fit (25%), pricing transparency (20%) and verified reviews (15%). The score sets the editorial order. Sponsored spots are sold separately and never change it.
Read the methodology and try your own weightsHow to choose
- Use the filters to narrow the list to your category or channel.
- Open each company's profile for its key facts and links.
- Treat the list as a starting point for research rather than an endorsement.
FAQs: Top 100 Biggest Ecommerce Companies
How was this list compiled?
We combine public data, company websites, verified reviews and editorial research, then score every entry with our published methodology.
How often is it updated?
Every quarter. The date at the top of the page shows the latest update.
How can a company be added?
Companies can suggest themselves through the Get listed page. Inclusion is editorial and can't be bought.