Macy’s
Macy's won Baymard's Top 1% Ecommerce UX Award in 2024; latest category: Overall (desktop).
- Best for
- Department store
- Price
- Ask for a quote
What Macy’s does
Macy's (www.macys.com) is listed here in the department store category. Baymard Institute named it a Top 1% Ecommerce UX Award winner (2024: Overall (desktop)). Baymard's awards are based on its large-scale UX benchmark of leading ecommerce sites, so this reflects tested usability rather than looks alone.
Pricing
| Pricing model | Ask for a quote |
|---|---|
| Starting price | Ask for a quote |
From Macy’s's public pricing. Confirm current rates on their site.
Pros and cons
- Overall desktop UX winner
- Largest department store in Statista's fashion list
- Award covers desktop only
- Figure covers US fashion sales only
Ratings
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Sources
Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.
Where Macy’s ranks
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Macy’s FAQs
What is Macy’s?
Macy’s is a macy's won Baymard's Top 1% Ecommerce UX Award in 2024; latest category: Overall (desktop).
Who is Macy’s best for?
Macy’s is best for department store.
What are the pros and cons of Macy’s?
Pros: overall desktop UX winner; largest department store in Statista's fashion list. Cons: award covers desktop only; figure covers US fashion sales only.
What are the best Macy’s alternatives?
BestAdAgency ranks Macy’s #27 in Top 100 Best Ecommerce Websites, #28 in Top 100 Biggest Ecommerce Companies. Each of those lists compares Macy’s with its closest alternatives on results, specialty fit, pricing transparency and reviews.