Walmart
Walmart won Baymard's Top 1% Ecommerce UX Award in 2024 and 2023; latest category: Mass Merchants (desktop).
- Best for
- Mass merchant
- Pricing
- Referral fee per sale; no monthly fee
- Price
- Free plan
What Walmart does
Walmart (www.walmart.com) is listed here in the mass merchant category. Baymard Institute named it a Top 1% Ecommerce UX Award winner (2024: Mass Merchants (desktop); 2023: Mass Merchants (desktop)). Baymard's awards are based on its large-scale UX benchmark of leading ecommerce sites, so this reflects tested usability rather than looks alone.
Pricing
| Pricing model | Referral fee per sale; no monthly fee |
|---|---|
| Starting price | Free plan |
From Walmart's public pricing. Confirm current rates on their site.
Pros and cons
- Back-to-back desktop mass-merchant award
- Largest omnichannel retailer in ECDB's global top 10
- No monthly or listing fees
- Mobile web not among its awards
- Online is still a minority of its total sales
Services
Ratings
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Sources
Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.
Where Walmart ranks
Ranking badges for Walmart
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Walmart FAQs
What is Walmart?
Walmart won Baymard's Top 1% Ecommerce UX Award in 2024 and 2023; latest category: Mass Merchants (desktop). Core services: Marketplace selling, Walmart Fulfillment Services, Sponsored search ads.
How much does Walmart cost?
Walmart has a free plan, with paid tiers on a referral fee per sale; no monthly fee basis. Prices come from public pricing pages; confirm current rates before you sign.
Who is Walmart best for?
Walmart is best for mass merchant.
What are the pros and cons of Walmart?
Pros: back-to-back desktop mass-merchant award; largest omnichannel retailer in ECDB's global top 10; no monthly or listing fees. Cons: mobile web not among its awards; online is still a minority of its total sales.
What are the best Walmart alternatives?
BestAdAgency ranks Walmart #4 in TikTok Shop Alternatives, #7 in Top 100 Biggest Ecommerce Companies, #11 in Top 100 Best Ecommerce Websites. Each of those lists compares Walmart with its closest alternatives on results, specialty fit, pricing transparency and reviews.