Zalando
Zalando won Baymard's Top 1% Ecommerce UX Award in 2024; latest category: Overall (desktop).
- Best for
- European fashion
- Price
- Ask for a quote
- Location
- Berlin, Germany
What Zalando does
Zalando (www.zalando.com) is listed here in the european fashion category. Baymard Institute named it a Top 1% Ecommerce UX Award winner (2024: Overall (desktop)). Baymard's awards are based on its large-scale UX benchmark of leading ecommerce sites, so this reflects tested usability rather than looks alone.
Pricing
| Pricing model | Ask for a quote |
|---|---|
| Starting price | Ask for a quote |
From Zalando's public pricing. Confirm current rates on their site.
Pros and cons
- Overall desktop UX winner
- One of Europe's biggest online fashion platforms
- Serves European markets only
- Figure is from 2020; newer data not verified here
Ratings
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Sources
Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.
Where Zalando ranks
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Zalando FAQs
What is Zalando?
Zalando won Baymard's Top 1% Ecommerce UX Award in 2024; latest category: Overall (desktop).
Who is Zalando best for?
Zalando is best for european fashion.
Where is Zalando based?
Zalando is based in Berlin, Germany.
What are the pros and cons of Zalando?
Pros: overall desktop UX winner; one of Europe's biggest online fashion platforms. Cons: serves European markets only; figure is from 2020; newer data not verified here.
What are the best Zalando alternatives?
BestAdAgency ranks Zalando #27 in Top 100 Biggest Ecommerce Companies, #28 in Top 100 Best Ecommerce Websites. Each of those lists compares Zalando with its closest alternatives on results, specialty fit, pricing transparency and reviews.