Etsy
Etsy won Baymard's Top 1% Ecommerce UX Award in 2024 and 2023; latest category: Homepage & Category (desktop).
- Best for
- Handmade & vintage marketplace
- Pricing
- Listing fee + % of sale
- Price
- Free plan
- Location
- New York, NY
What Etsy does
Etsy (www.etsy.com) is listed here in the handmade & vintage marketplace category. Baymard Institute named it a Top 1% Ecommerce UX Award winner (2024: Homepage & Category (desktop); 2023: Cart & Checkout (desktop)). Baymard's awards are based on its large-scale UX benchmark of leading ecommerce sites, so this reflects tested usability rather than looks alone.
Pricing
| Pricing model | Listing fee + % of sale |
|---|---|
| Starting price | Free plan |
From Etsy's public pricing. Confirm current rates on their site.
Pros and cons
- Checkout and homepage UX awarded
- Large niche marketplace for independent sellers
- No monthly fee
- Product quality varies by independent seller
- GMS fell 5.3% in 2025
Services
Ratings
No verified reviews on BestAdAgency yet. Worked with Etsy? Write the first review.
Verified client reviews
No verified reviews yet. Reviews are published after the reviewer confirms their work email and we check it.
Review Etsy
Sources
Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.
Where Etsy ranks
Ranking badges for Etsy
Free to use on your website, proposals and email signature. The badge updates itself and links to your ranking.
Etsy FAQs
What is Etsy?
Etsy won Baymard's Top 1% Ecommerce UX Award in 2024 and 2023; latest category: Homepage & Category (desktop). Core services: Marketplace selling, Offsite ads, Etsy Ads.
How much does Etsy cost?
Etsy has a free plan, with paid tiers on a listing fee + % of sale basis. Prices come from public pricing pages; confirm current rates before you sign.
Who is Etsy best for?
Etsy is best for handmade & vintage marketplace.
Where is Etsy based?
Etsy is based in New York, NY.
What are the pros and cons of Etsy?
Pros: checkout and homepage UX awarded; large niche marketplace for independent sellers; no monthly fee. Cons: product quality varies by independent seller; GMS fell 5.3% in 2025.
What are the best Etsy alternatives?
BestAdAgency ranks Etsy #6 in TikTok Shop Alternatives, #14 in Top 100 Best Ecommerce Websites, #26 in Top 100 Biggest Ecommerce Companies. Each of those lists compares Etsy with its closest alternatives on results, specialty fit, pricing transparency and reviews.