Target
Target won Baymard's Top 1% Ecommerce UX Award in 2024 and 2023; latest category: Mass Merchants (mobile and app).
- Best for
- Mass merchant
- Price
- Ask for a quote
What Target does
Target (www.target.com) is listed here in the mass merchant category. Baymard Institute named it a Top 1% Ecommerce UX Award winner (2024: Mass Merchants (mobile and app); 2023: On-Site Search (app)). Baymard's awards are based on its large-scale UX benchmark of leading ecommerce sites, so this reflects tested usability rather than looks alone.
Pricing
| Pricing model | Ask for a quote |
|---|---|
| Starting price | Ask for a quote |
From Target's public pricing. Confirm current rates on their site.
Pros and cons
- Mobile and app UX recognized two years running
- Top 10 global online store by net sales (Statista)
- No desktop award listed
- Online is a minority of total sales
Ratings
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Review Target
Sources
Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.
Where Target ranks
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Target FAQs
What is Target?
Target won Baymard's Top 1% Ecommerce UX Award in 2024 and 2023; latest category: Mass Merchants (mobile and app).
Who is Target best for?
Target is best for mass merchant.
What are the pros and cons of Target?
Pros: mobile and app UX recognized two years running; top 10 global online store by net sales (Statista). Cons: no desktop award listed; online is a minority of total sales.
What are the best Target alternatives?
BestAdAgency ranks Target #10 in Top 100 Best Ecommerce Websites, #19 in Top 100 Biggest Ecommerce Companies. Each of those lists compares Target with its closest alternatives on results, specialty fit, pricing transparency and reviews.