Mailchimp
Intuit-owned email platform with a free plan for under 250 contacts and paid tiers by list size.
- Best for
- Small stores starting email
- Pricing
- Freemium, by contacts
- Price
- Free plan
- Location
- Atlanta, GA
- Launched
- 2001
What Mailchimp does
Mailchimp is a widely used email tool with templates, automations and landing pages, plus Shopify and WooCommerce integrations. The free plan covers under 250 contacts and 500 sends a month; Essentials is listed from $13/month. Ecommerce segmentation and flows are less deep than ecommerce-first tools.
Pricing
| Pricing model | Freemium, by contacts |
|---|---|
| Starting price | Free plan |
From Mailchimp's public pricing. Confirm current rates on their site.
Pros and cons
- 13,000 G2 reviews
- Free plan
- Easy for beginners
- Ecommerce automation lighter than Klaviyo
- Costs rise fast with contacts
Key features
Ratings
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Verified client reviews
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Sources
Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.
Where Mailchimp ranks
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Mailchimp FAQs
What is Mailchimp?
Mailchimp is an intuit-owned email platform with a free plan for under 250 contacts and paid tiers by list size. Core services: Email marketing, Automations, Landing pages, Basic SMS, SMS add-on.
How much does Mailchimp cost?
Mailchimp has a free plan, with paid tiers on a freemium, by contacts basis. Prices come from public pricing pages; confirm current rates before you sign.
Who is Mailchimp best for?
Mailchimp is best for small stores starting email.
Where is Mailchimp based?
Mailchimp is based in Atlanta, GA and was founded in 2001.
What are the pros and cons of Mailchimp?
Pros: 13,000 G2 reviews; free plan; easy for beginners. Cons: ecommerce automation lighter than Klaviyo; costs rise fast with contacts.
What are the best Mailchimp alternatives?
BestAdAgency ranks Mailchimp #2 in Klaviyo vs Mailchimp, #3 in Klaviyo Alternatives, #4 in Email Marketing Platforms for Ecommerce. Each of those lists compares Mailchimp with its closest alternatives on results, specialty fit, pricing transparency and reviews.