ActiveCampaign
Email marketing and automation platform with a built-in sales CRM; says over 180k businesses use it.
- Best for
- Automation-heavy email plus light CRM
- Pricing
- Tiered by contacts
- Price
- $15 / month
What ActiveCampaign does
ActiveCampaign pairs a visual automation builder with email, a sales pipeline CRM and integrations for Shopify, WooCommerce and BigCommerce. It says over 180k businesses use it and has nearly 15,000 G2 reviews. Plans (Starter to Enterprise) are priced by contacts, but the figures didn't render on its pricing page when we checked.
Pricing
| Pricing model | Tiered by contacts |
|---|---|
| Starting price | $15 / month |
From ActiveCampaign's public pricing. Confirm current rates on their site.
Pros and cons
- 14,800+ G2 reviews
- Powerful automation builder
- Email and CRM in one
- Ecommerce features less native than Klaviyo
- Prices not visible on page we saw
Key features
Ratings
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Verified client reviews
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Review ActiveCampaign
Sources
Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.
Where ActiveCampaign ranks
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ActiveCampaign FAQs
What is ActiveCampaign?
ActiveCampaign is an email marketing and automation platform with a built-in sales CRM; says over 180k businesses use it. Core services: Email marketing, Marketing automation, Sales CRM, Ecommerce integrations, CRM and sales automation.
How much does ActiveCampaign cost?
ActiveCampaign starts at $15 / month (tiered by contacts). Prices come from public pricing pages; confirm current rates before you sign.
Who is ActiveCampaign best for?
ActiveCampaign is best for automation-heavy email plus light CRM.
What are the pros and cons of ActiveCampaign?
Pros: 14,800+ G2 reviews; powerful automation builder; email and CRM in one. Cons: ecommerce features less native than Klaviyo; prices not visible on page we saw.
What are the best ActiveCampaign alternatives?
BestAdAgency ranks ActiveCampaign #2 in Klaviyo vs ActiveCampaign, #6 in Klaviyo Alternatives, #7 in Ecommerce CRM Software. Each of those lists compares ActiveCampaign with its closest alternatives on results, specialty fit, pricing transparency and reviews.