Omnisend
Email and SMS platform for ecommerce stores with prebuilt automations and a free plan for 250 contacts.
- Best for
- SMBs wanting email + SMS on a budget
- Pricing
- Freemium, by contacts
- Price
- Free plan
- Location
- Vilnius, Lithuania
- Launched
- 2014
What Omnisend does
Omnisend combines email, SMS and web push with prebuilt ecommerce automations such as cart and browse abandonment. It has a free plan (250 contacts, 500 emails/month) and paid Standard plans from about $16/month, with discounts for prepaying. It is a common lower-cost alternative to Klaviyo for small and mid-size stores.
Omnisend demo video
Official video from Omnisend on YouTube, published June 5, 2025. Watch on YouTube. Video checked October 29, 2026.
Pricing
| Pricing model | Freemium, by contacts |
|---|---|
| Starting price | Free plan |
From Omnisend's public pricing. Confirm current rates on their site.
Pros and cons
- G2 4.6 from 1,255 reviews
- Free plan and low paid entry
- Email, SMS and push in one
- Smaller data/CDP depth than Klaviyo
- SMS billed on top of plan
Key features
Ratings
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Sources
Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.
Where Omnisend ranks
- #4 in Top 50 Ecommerce Software & Tools6,930 searches / mo
- #1 in Email Marketing Platforms for Ecommerce4,610 searches / mo
- #1 in Klaviyo Alternatives2,670 searches / mo
- #2 in Klaviyo vs Omnisend2,460 searches / mo
- #2 in Shopify Email Apps1,770 searches / mo
- #1 in Ecommerce Automation Software880 searches / mo
- #3 in SMS Marketing Tools590 searches / mo
- #1 in Ecommerce Marketing Tools570 searches / mo
- #1 in Ecommerce CRM Software340 searches / mo
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Omnisend FAQs
What is Omnisend?
Omnisend is an email and SMS platform for ecommerce stores with prebuilt automations and a free plan for 250 contacts. Core services: Email marketing, SMS, Web push, Automation workflows, Signup forms.
How much does Omnisend cost?
Omnisend has a free plan, with paid tiers on a freemium, by contacts basis. Prices come from public pricing pages; confirm current rates before you sign.
Who is Omnisend best for?
Omnisend is best for SMBs wanting email + SMS on a budget.
Where is Omnisend based?
Omnisend is based in Vilnius, Lithuania and was founded in 2014.
What are the pros and cons of Omnisend?
Pros: G2 4.6 from 1,255 reviews; free plan and low paid entry; email, SMS and push in one. Cons: smaller data/CDP depth than Klaviyo; SMS billed on top of plan.
What are the best Omnisend alternatives?
BestAdAgency ranks Omnisend #1 in Email Marketing Platforms for Ecommerce, #1 in Klaviyo Alternatives, #1 in Ecommerce Automation Software. Each of those lists compares Omnisend with its closest alternatives on results, specialty fit, pricing transparency and reviews.