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Attentive

Our score 80.7 / 100

SMS-first messaging platform for larger retail brands that now also sends email; pricing is usage-based on request.

Best for
Mid-market and enterprise SMS + email
Pricing
Usage-based custom quote
Price
Usage-based custom quote
Location
New York, NY
Launched
2016

What Attentive does

Attentive is best known for SMS marketing and has added email, RCS, push and AI journey tools for larger retail brands. It publishes case studies such as FRYE (576% email revenue growth) and Steve Madden (20x program ROI). Pricing is usage-based and quoted, which makes it a poor fit for very small stores.

Attentive demo video

Official video from Attentive on YouTube, published March 17, 2026. Watch on YouTube. Video checked October 29, 2026.

Pricing

Pricing modelUsage-based custom quote
Starting priceUsage-based custom quote

From Attentive's public pricing. Confirm current rates on their site.

Pros and cons

Pros
  • G2 4.4 from 1,586 reviews
  • Named, quantified case studies
  • Strong SMS capabilities
Cons
  • No public prices
  • Built for larger brands

Key features

SMS and MMS marketingEmail marketingRCS and pushAI-driven journeysSMS marketingAI send-time optimizationCompliance toolsList growth tools

Ratings

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Sources

Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.

Where Attentive ranks

Ranking badges for Attentive

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Top 10 Klaviyo vs AttentiveTOP10Top 10 Klaviyo vs AttentiveBESTADAGENCY · 2026

Attentive FAQs

What is Attentive?

Attentive is an SMS-first messaging platform for larger retail brands that now also sends email; pricing is usage-based on request. Core services: SMS and MMS marketing, Email marketing, RCS and push, AI-driven journeys, SMS marketing.

How much does Attentive cost?

Attentive uses usage-based custom quote pricing and quotes on request. Prices come from public pricing pages; confirm current rates before you sign.

Who is Attentive best for?

Attentive is best for mid-market and enterprise SMS + email.

Where is Attentive based?

Attentive is based in New York, NY and was founded in 2016.

What are the pros and cons of Attentive?

Pros: G2 4.4 from 1,586 reviews; named, quantified case studies; strong SMS capabilities. Cons: no public prices; built for larger brands.

What are the best Attentive alternatives?

BestAdAgency ranks Attentive #2 in Klaviyo vs Attentive, #5 in Klaviyo Alternatives, #6 in SMS Marketing Tools. Each of those lists compares Attentive with its closest alternatives on results, specialty fit, pricing transparency and reviews.

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