MailerLite
Low-cost email platform with a free plan for 250 subscribers and paid plans from $12/month; claims 1M+ users.
- Best for
- Small stores on a tight budget
- Pricing
- Freemium, by subscribers
- Price
- Free plan
What MailerLite does
MailerLite offers campaigns, automations, landing pages and Shopify, WooCommerce and Stripe integrations with ecommerce triggers and sales tracking. The free plan covers 250 active subscribers and 2,500 emails a month, and the Comfort plan starts at $12/month. It says 1M+ creators and businesses use it; segmentation is simpler than ecommerce-first ESPs.
MailerLite demo video
Official video from MailerLite on YouTube, published February 18, 2026. Watch on YouTube. Video checked October 29, 2026.
Pricing
| Pricing model | Freemium, by subscribers |
|---|---|
| Starting price | Free plan |
From MailerLite's public pricing. Confirm current rates on their site.
Pros and cons
- G2 4.6 from 1,114 reviews
- Free plan and $12 entry
- Simple to use
- Basic ecommerce segmentation
- No native SMS
Key features
Ratings
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Verified client reviews
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Review MailerLite
Sources
Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.
Where MailerLite ranks
Ranking badges for MailerLite
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MailerLite FAQs
What is MailerLite?
MailerLite is a low-cost email platform with a free plan for 250 subscribers and paid plans from $12/month; claims 1M+ users. Core services: Email marketing, Automations, Landing pages and forms, Digital product sales, Automation.
How much does MailerLite cost?
MailerLite has a free plan, with paid tiers on a freemium, by subscribers basis. Prices come from public pricing pages; confirm current rates before you sign.
Who is MailerLite best for?
MailerLite is best for small stores on a tight budget.
What are the pros and cons of MailerLite?
Pros: G2 4.6 from 1,114 reviews; free plan and $12 entry; simple to use. Cons: basic ecommerce segmentation; no native SMS.
What are the best MailerLite alternatives?
BestAdAgency ranks MailerLite #5 in Email Marketing Platforms for Ecommerce, #8 in Klaviyo Alternatives. Each of those lists compares MailerLite with its closest alternatives on results, specialty fit, pricing transparency and reviews.