Perpetua
Goal-based ad automation for Amazon, Walmart and Instacart; absorbed Sellics.
- Best for
- Goal-based Amazon ad automation
- Pricing
- Flat fee to $10K spend, then % of spend
- Price
- $695 / month
- Location
- Portsmouth, NH
What Perpetua does
Perpetua automates Amazon ad bidding around goals the brand sets and adds share-of-voice and organic rank insights on higher tiers. Essentials is $695/mo for accounts up to $10K spend, Growth adds a percentage of spend, and Premium is custom above $500K. Sellics has merged into Perpetua. A 2026 comparison names Crocs and Hero Cosmetics as clients.
Perpetua demo video
Official video from Perpetua on YouTube, published October 9, 2025. Watch on YouTube. Video checked October 29, 2026.
Pricing
| Pricing model | Flat fee to $10K spend, then % of spend |
|---|---|
| Starting price | $695 / month |
From Perpetua's public pricing. Confirm current rates on their site.
Pros and cons
- Goal-based automation is easy to steer
- Public entry price
- Multi-retailer support
- High entry price for small sellers
- Growth-tier percentage not published
Key features
Ratings
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Sources
Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.
Where Perpetua ranks
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Perpetua FAQs
What is Perpetua?
Perpetua is a goal-based ad automation for Amazon, Walmart and Instacart; absorbed Sellics. Core services: Amazon PPC automation, Share of voice, Amazon Marketing Cloud reporting, Walmart and Instacart ads, Amazon DSP.
How much does Perpetua cost?
Perpetua starts at $695 / month (flat fee to $10k spend, then % of spend). Prices come from public pricing pages; confirm current rates before you sign.
Who is Perpetua best for?
Perpetua is best for goal-based Amazon ad automation.
Where is Perpetua based?
Perpetua is based in Portsmouth, NH.
What are the pros and cons of Perpetua?
Pros: goal-based automation is easy to steer; public entry price; multi-retailer support. Cons: high entry price for small sellers; growth-tier percentage not published.
What are the best Perpetua alternatives?
BestAdAgency ranks Perpetua #2 in Amazon PPC Software, #2 in Helium 10 Alternatives, #2 in Jungle Scout Alternatives. Each of those lists compares Perpetua with its closest alternatives on results, specialty fit, pricing transparency and reviews.