Disclosure: Some links on this page are affiliate links. They never change the order of our ranking, and spots labeled Sponsored are paid and sit outside it. How we rank
Quick answer
Our top picks for Shopify email apps are Klaviyo, Omnisend and Shopify Plus (B2B). They lead on results, clear pricing and verified reviews. Compare budgets, pricing models and specialties in the table below to find the right fit.
No matches.Nothing fits that budget and specialty. Try a higher budget or “All”.
“Sponsor rank” buys the labeled Sponsored spot at that position above the list. It never changes the editorial order. Ratings are a review-count-weighted average of Clutch, Google and Trustpilot.
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Your company here, above this ranking 1,770 monthly searches for “email app shopify”. Labeled as Sponsored, 30 days, live the minute you pay.
Ecommerce-focused email, SMS and customer-data platform with deep Shopify integration and a free plan for up to 250 profiles.
Klaviyo stores customer and order data from Shopify and other platforms and uses it to drive segmented email, SMS and automated flows. It lists 350+ integrations and has a free plan for 250 active profiles and 500 email sends; paid pricing scales by profile count via a plan builder. Costs rise noticeably as lists grow.
Email and SMS platform for ecommerce stores with prebuilt automations and a free plan for 250 contacts.
Omnisend combines email, SMS and web push with prebuilt ecommerce automations such as cart and browse abandonment. It has a free plan (250 contacts, 500 emails/month) and paid Standard plans from about $16/month, with discounts for prepaying. It is a common lower-cost alternative to Klaviyo for small and mid-size stores.
Shopify's enterprise plan with native B2B: unlimited B2B catalogs alongside DTC, from $2,300/mo.
Shopify Plus starts at $2,300/mo on 1- or 3-year terms and includes unlimited B2B catalogs (lower plans get up to 3), unlimited staff accounts and 200 inventory locations. It suits brands that want wholesale and DTC on one platform. Shopify says merchants have sold over $1.1 trillion on it.
Intuit-owned email platform with a free plan for under 250 contacts and paid tiers by list size.
Mailchimp is a widely used email tool with templates, automations and landing pages, plus Shopify and WooCommerce integrations. The free plan covers under 250 contacts and 500 sends a month; Essentials is listed from $13/month. Ecommerce segmentation and flows are less deep than ecommerce-first tools.
Built for Shopify email app from Durham, NC, with a free plan up to 250 subscribers and paid from $35/mo.
Seguno is built to run inside the Shopify admin, using Shopify segments, discounts and products for campaigns and automations such as welcome and abandoned cart, with 200+ templates and Canva integration. It holds the Built for Shopify badge and shows 4.8 from 736 reviews. Free up to 250 subscribers; Standard is $35/month.
New York email and SMS app with AI product-recommendation newsletters; free to 200 subscribers.
SmartrMail builds newsletters with automated product recommendations and runs abandoned cart and other email and SMS flows using Shopify purchase data. It offers assisted migration and a dedicated strategist on Pro. The listing shows 4.7 from 278 reviews. Free up to 200 subscribers; Essentials is $10/month plus a per-profile fee.
SMS-first messaging platform for larger retail brands that now also sends email; pricing is usage-based on request.
Attentive is best known for SMS marketing and has added email, RCS, push and AI journey tools for larger retail brands. It publishes case studies such as FRYE (576% email revenue growth) and Steve Madden (20x program ROI). Pricing is usage-based and quoted, which makes it a poor fit for very small stores.
Ecommerce email platform that says 6,000+ brands use it, priced by contacts from $39/month with unlimited sends.
Drip focuses on ecommerce email, with store-data segmentation and automations for Shopify and WooCommerce. It says 6,000+ brands use it and that they have generated $1.5B+ in attributed revenue. Pricing starts at $39/month for up to 2,500 people with unlimited email sends and a 14-day trial; G2 reviewers note limited reporting customization.
San Diego-built email and SMS platform for ecommerce, priced by sends with unlimited profiles; now owned by Privy.
Sendlane offers email and SMS automation for ecommerce brands and prices by email volume rather than contacts, with unlimited profiles. Plans start at $100/month, SMS from $0.009 per credit, and there's a 60-day limited trial. It cites a Lifeboost case with a 39% deliverability lift; its site notes Privy has acquired it.
Design-focused email builder with landing and checkout pages; free plan, paid from $25/mo.
Flodesk focuses on visually designed emails and templates, with landing, sales and checkout pages, opt-in forms and automated workflows. A free plan exists and Lite costs $25/month. Its Shopify app is new and lightly reviewed (3.0 from 1 review), so Shopify-specific depth is unproven.
Email apps for Shopify range from the free built-in option to full marketing platforms with deep segmentation. The right choice depends on how much revenue email drives today and how quickly your list is growing. Therefore, decide whether you need simple newsletters or automated flows first.
Check the core automations: welcome, abandoned cart, browse abandonment and post-purchase. In addition, compare template quality, sign-up forms, SMS options and how pricing changes as your contact list grows.
Mistakes to avoid
First, don’t wait until the list is big to set up flows; they work from the first subscriber. Second, avoid importing contacts without permission, because poor consent hurts deliverability. Finally, test subject lines and send times instead of guessing.
How to run a fair trial
To start, rebuild your welcome and abandoned cart flows in your top choice. Then run them for a month and compare revenue per recipient. After that, check how easy segmentation felt to the person who runs email. In the end, pick the app your team will keep improving.
How we ranked them
Each tool is scored out of 100: results and case studies (40%), specialty fit (25%), pricing transparency (20%) and verified reviews (15%). The score sets the editorial order. Sponsored spots are sold separately and never change it.
Write down the two or three jobs the tool must do every week, and test those first in the free trial.
Check the integrations you rely on (Amazon, Shopify, TikTok Shop, your email and analytics tools).
Price the plan you will actually need in six months, not the entry plan.
Look at how data gets in and out: exports, API access and what you keep if you cancel.
Read recent reviews for support quality and how often the product ships updates.
FAQs: Best Shopify Email Apps
Which Shopify email apps are the best in 2026?
Our current top picks are in the Quick answer at the top of this page. We rank Shopify email apps on results and case studies (40%), specialty fit (25%), pricing transparency (20%) and verified reviews (15%). Sponsored spots are paid, labeled, and never change the editorial order.
How much do Shopify email apps cost?
Most Shopify email apps are sold as monthly subscriptions, often with a free plan or trial and higher tiers priced by seats, usage or revenue. The starting price for each tool is in the comparison table above. Check annual-billing discounts and which features sit behind the higher tiers before you commit.
How do you choose between Shopify email apps?
Write down the two or three jobs the tool must do every week, and test those first in the free trial. Check the integrations you rely on (Amazon, Shopify, TikTok Shop, your email and analytics tools). Price the plan you will actually need in six months, not the entry plan.
Are there free Shopify email apps?
Yes. Several Shopify email apps offer a free plan or a free trial; the Price column shows 'Free plan' where one exists. Free plans usually limit volume or features, so check the limits against your monthly needs.
