HubSpot
All-in-one CRM with marketing, sales and service hubs; free CRM for 2 users and paid seats from $7/month.
- Best for
- Brands unifying marketing and sales
- Pricing
- Freemium, per seat
- Price
- Free plan
What HubSpot does
HubSpot's CRM is free for up to 2 users and 1,000 contacts, with paid Starter seats from $7/month and higher tiers adding automation and reporting. It says 306,000+ customers use it and that customers get 129% more leads after a year. It is a general CRM, so ecommerce segmentation is less specialized than Klaviyo's, and costs rise at upper tiers.
Pricing
| Pricing model | Freemium, per seat |
|---|---|
| Starting price | Free plan |
From HubSpot's public pricing. Confirm current rates on their site.
Pros and cons
- Free CRM tier
- 14,000+ G2 reviews (Sales Hub)
- Marketing, sales and service in one
- Professional tiers get expensive
- Less ecommerce-native segmentation
Key features
Ratings
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Sources
Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.
Where HubSpot ranks
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HubSpot FAQs
What is HubSpot?
HubSpot is an all-in-one CRM with marketing, sales and service hubs; free CRM for 2 users and paid seats from $7/month. Core services: CRM, Marketing automation, Sales pipeline, Service desk, Commerce integrations.
How much does HubSpot cost?
HubSpot has a free plan, with paid tiers on a freemium, per seat basis. Prices come from public pricing pages; confirm current rates before you sign.
Who is HubSpot best for?
HubSpot is best for brands unifying marketing and sales.
What are the pros and cons of HubSpot?
Pros: free CRM tier; 14,000+ G2 reviews (Sales Hub); marketing, sales and service in one. Cons: professional tiers get expensive; less ecommerce-native segmentation.
What are the best HubSpot alternatives?
BestAdAgency ranks HubSpot #2 in Klaviyo vs HubSpot, #3 in Ecommerce CRM Software, #4 in Ecommerce Marketing Tools. Each of those lists compares HubSpot with its closest alternatives on results, specialty fit, pricing transparency and reviews.