Yotpo
Ecommerce reviews, UGC and loyalty platform with free starter plans and paid tiers based on monthly orders.
- Best for
- Reviews, UGC and loyalty programs
- Pricing
- Freemium, by monthly orders
- Price
- Free plan
- Location
- New York, NY
What Yotpo does
Yotpo collects product reviews and user content and runs loyalty and referral programs, sold separately or bundled. Reviews has a limited free plan up to 50 monthly orders and Loyalty a free plan to start; paid figures on its pricing page were inconsistent ($15 vs $89 for Reviews). G2 shows 265 reviews at 4.3.
Pricing
| Pricing model | Freemium, by monthly orders |
|---|---|
| Starting price | Free plan |
From Yotpo's public pricing. Confirm current rates on their site.
Pros and cons
- Free plans for reviews and loyalty
- Reviews and loyalty in one vendor
- G2 4.3 (265)
- Pricing page figures conflict
- Loyalty paid tiers from $199/mo
Key features
Ratings
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Sources
Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.
Where Yotpo ranks
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Yotpo FAQs
What is Yotpo?
Yotpo is an ecommerce reviews, UGC and loyalty platform with free starter plans and paid tiers based on monthly orders. Core services: Product reviews and UGC, Loyalty and referrals, AI visibility (Discover), Product reviews, UGC.
How much does Yotpo cost?
Yotpo has a free plan, with paid tiers on a freemium, by monthly orders basis. Prices come from public pricing pages; confirm current rates before you sign.
Who is Yotpo best for?
Yotpo is best for reviews, UGC and loyalty programs.
Where is Yotpo based?
Yotpo is based in New York, NY.
What are the pros and cons of Yotpo?
Pros: free plans for reviews and loyalty; reviews and loyalty in one vendor; G2 4.3 (265). Cons: pricing page figures conflict; loyalty paid tiers from $199/mo.
What are the best Yotpo alternatives?
BestAdAgency ranks Yotpo #3 in Shopify Review Apps, #3 in Shopify Apps for Clothing Stores, #4 in Shopify Apps for DTC Brands. Each of those lists compares Yotpo with its closest alternatives on results, specialty fit, pricing transparency and reviews.