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Yoast SEO

4.3175 reviews Our score 79.3 / 100

Long-running SEO plugin for WordPress and Shopify, adding AI-written titles, metas and llms.txt support.

Best for
WordPress and Shopify on-page SEO with AI meta generation
Pricing
Free WordPress plugin + Premium; Shopify app paid
Price
$19 / month (Shopify app)
Location
Wijchen, Netherlands
Launched
2010

What Yoast SEO does

Yoast SEO is free on WordPress, with Premium at $118.80/year adding AI title and meta drafting and a content planner. Its Shopify app starts at $19/month and outputs product structured data and llms.txt. The Shopify app is rated 4.3 from 175 reviews.

Pricing

Pricing modelFree WordPress plugin + Premium; Shopify app paid
Starting price$19 / month (Shopify app)

From Yoast SEO's public pricing. Confirm current rates on their site.

Pros and cons

Pros
  • Free WordPress plugin used on millions of sites
  • AI meta generation in Premium
  • Shopify app adds product schema and llms.txt
Cons
  • Shopify app has no free plan
  • Shopify app rating is lower (4.3)
  • Premium is per site

Key features

On-page SEO analysisProduct structured dataAI title and meta description generationllms.txt generationBot blocker for AI crawlers

Ratings

Ratings across the webChecked Oct 28, 2026
Shopify App Store 4.3 175 reviews Read on Shopify App Store

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Sources

Facts on this page come from public sources we checked on Oct 28, 2026. Spot something out of date? Send a correction.

Where Yoast SEO ranks

Ranking badges for Yoast SEO

Free to use on your website, proposals and email signature. The badge updates itself and links to your ranking.

Top 10 Free AI SEO ToolsTOP10Top 10 Free AI SEO ToolsBESTADAGENCY · 2026

Yoast SEO FAQs

What is Yoast SEO?

Yoast SEO is a long-running SEO plugin for WordPress and Shopify, adding AI-written titles, metas and llms.txt support. Core services: On-page SEO analysis, Product structured data, AI title and meta description generation, llms.txt generation, Bot blocker for AI crawlers.

How much does Yoast SEO cost?

Yoast SEO starts at $19 / month (Shopify app) (free wordpress plugin + premium; shopify app paid). Prices come from public pricing pages; confirm current rates before you sign.

Who is Yoast SEO best for?

Yoast SEO is best for WordPress and Shopify on-page SEO with AI meta generation.

Where is Yoast SEO based?

Yoast SEO is based in Wijchen, Netherlands and was founded in 2010.

Is Yoast SEO legit? What do reviews say?

Yoast SEO is rated 4.3 on Shopify App Store (175 reviews).

What are the pros and cons of Yoast SEO?

Pros: free WordPress plugin used on millions of sites; AI meta generation in Premium; shopify app adds product schema and llms.txt. Cons: shopify app has no free plan; shopify app rating is lower (4.3); premium is per site.

What are the best Yoast SEO alternatives?

BestAdAgency ranks Yoast SEO #4 in Free AI SEO Tools, #8 in SEO Apps for Shopify. Each of those lists compares Yoast SEO with its closest alternatives on results, specialty fit, pricing transparency and reviews.

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