WooCommerce
Free, open-source WordPress plugin owned by Automattic; the company says it powers more than 4 million stores.
- Best for
- WordPress sites and content brands
- Pricing
- Free open-source plugin; paid extensions
- Price
- Free plan
- Launched
- 2011
What WooCommerce does
WooCommerce launched in 2011 and has been owned by Automattic since 2015; it is GPL-licensed and free to download. The company says it powers 4M+ stores, and Wikipedia cites W3Techs at about 9.2% of all websites (Oct 2024). It suits brands already on WordPress that want full control; hosting, security and paid extensions are the merchant's responsibility.
Pricing
| Pricing model | Free open-source plugin; paid extensions |
|---|---|
| Starting price | Free plan |
From WooCommerce's public pricing. Confirm current rates on their site.
Pros and cons
- Free, open-source core
- Full control of code and data
- Native WordPress content and SEO
- You manage hosting, updates and security
- Extension costs add up
Key features
Ratings
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Sources
Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.
Where WooCommerce ranks
- #2 in Ecommerce Platforms19,220 searches / mo
- #2 in Ecommerce Platforms for SEO11,830 searches / mo
- #27 in Top 50 Ecommerce Software & Tools6,930 searches / mo
- #2 in Ecommerce Platforms for Small Business3,260 searches / mo
- #2 in Ecommerce Platforms for Startups390 searches / mo
- #3 in Shopify Alternatives330 searches / mo
- #2 in Ecommerce Platforms for DTC Brands320 searches / mo
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WooCommerce FAQs
What is WooCommerce?
WooCommerce is a free, open-source WordPress plugin owned by Automattic; the company says it powers more than 4 million stores. Core services: WordPress ecommerce plugin, Extensions marketplace, WooPayments, Themes, Open-source store plugin.
How much does WooCommerce cost?
WooCommerce has a free plan, with paid tiers on a free open-source plugin; paid extensions basis. Prices come from public pricing pages; confirm current rates before you sign.
Who is WooCommerce best for?
WooCommerce is best for WordPress sites and content brands.
Where is WooCommerce based?
WooCommerce was founded in 2011.
What are the pros and cons of WooCommerce?
Pros: free, open-source core; full control of code and data; native WordPress content and SEO. Cons: you manage hosting, updates and security; extension costs add up.
What are the best WooCommerce alternatives?
BestAdAgency ranks WooCommerce #2 in Ecommerce Platforms, #2 in Ecommerce Platforms for SEO, #2 in Ecommerce Platforms for Small Business. Each of those lists compares WooCommerce with its closest alternatives on results, specialty fit, pricing transparency and reviews.