Wix
Drag-and-drop website builder whose Core, Business and Business Elite plans ($29-$159/mo annual) unlock ecommerce.
- Best for
- Small businesses wanting drag-and-drop
- Pricing
- Tiered monthly subscription
- Price
- $29 / month (billed annually)
- Location
- Tel Aviv, Israel
- Launched
- 2006
What Wix does
Wix, founded in 2006 in Tel Aviv, reports 260M+ users (June 2024, per Wikipedia). Ecommerce starts on the Core plan at $29/mo billed annually ($36 monthly), with Business at $39 and Business Elite at $159. It suits small sellers who want design freedom without code; it is a general site builder, so advanced catalog and B2B needs fit dedicated platforms better.
Pricing
| Pricing model | Tiered monthly subscription |
|---|---|
| Starting price | $29 / month (billed annually) |
From Wix's public pricing. Confirm current rates on their site.
Pros and cons
- Easy drag-and-drop editor
- Public pricing, ecommerce from $29/mo
- All-in-one site, store and bookings
- Less depth for large catalogs
- Ecommerce needs Core plan or higher
Key features
Ratings
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Sources
Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.
Where Wix ranks
- #4 in Ecommerce Platforms19,220 searches / mo
- #4 in Ecommerce Platforms for SEO11,830 searches / mo
- #4 in Ecommerce Platforms for Small Business3,260 searches / mo
- #3 in Ecommerce Website Builders1,900 searches / mo
- #4 in Ecommerce Platforms for Startups390 searches / mo
- #5 in Shopify Alternatives330 searches / mo
- #4 in Ecommerce Platforms for DTC Brands320 searches / mo
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Wix FAQs
What is Wix?
Wix is a drag-and-drop website builder whose Core, Business and Business Elite plans ($29-$159/mo annual) unlock ecommerce. Core services: Website builder, Online store, Bookings, Marketing tools, Hosting.
How much does Wix cost?
Wix starts at $29 / month (billed annually) (tiered monthly subscription). Prices come from public pricing pages; confirm current rates before you sign.
Who is Wix best for?
Wix is best for small businesses wanting drag-and-drop.
Where is Wix based?
Wix is based in Tel Aviv, Israel and was founded in 2006.
What are the pros and cons of Wix?
Pros: easy drag-and-drop editor; public pricing, ecommerce from $29/mo; all-in-one site, store and bookings. Cons: less depth for large catalogs; ecommerce needs Core plan or higher.
What are the best Wix alternatives?
BestAdAgency ranks Wix #3 in Ecommerce Website Builders, #4 in Ecommerce Platforms, #4 in Ecommerce Platforms for SEO. Each of those lists compares Wix with its closest alternatives on results, specialty fit, pricing transparency and reviews.