Whoop
Raised $575M Series G at a $10.1B valuation in March 2026, per Dealroom, as it eyes an IPO.
- Best for
- Wearable fitness tracking
- Price
- Ask for a quote
What Whoop does
Whoop sells a subscription-based fitness and recovery wearable direct to consumers. Dealroom reported a $575M round at a $10.1B valuation on March 31, 2026, with coverage noting athlete investors and IPO ambitions.
Pricing
| Pricing model | Ask for a quote |
|---|---|
| Starting price | Ask for a quote |
From Whoop's public pricing. Confirm current rates on their site.
Pros and cons
- $10.1B valuation after March 2026 round
- Hardware plus subscription model, not a classic product brand
Ratings
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Sources
Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.
Where Whoop ranks
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Whoop FAQs
What is Whoop?
Whoop is a raised $575M Series G at a $10.1B valuation in March 2026, per Dealroom, as it eyes an IPO.
Who is Whoop best for?
Whoop is best for wearable fitness tracking.
What are the pros and cons of Whoop?
Pros: $10.1B valuation after March 2026 round. Cons: hardware plus subscription model, not a classic product brand.
What are the best Whoop alternatives?
BestAdAgency ranks Whoop #2 in Top 100 DTC Brands to Watch. Each of those lists compares Whoop with its closest alternatives on results, specialty fit, pricing transparency and reviews.