Whatnot
Live shopping marketplace founded in 2019; raised $225M at an $11.5B valuation in October 2025.
- Best for
- Live selling of collectibles and more
- Pricing
- Seller fees per sale
- Price
- Seller fees per sale
- Location
- Marina del Rey, CA
- Launched
- 2019
What Whatnot does
Whatnot is the largest US live-shopping marketplace, started with collectibles and trading cards and since expanded into categories such as snacks and fresh food. It raised $225M at an $11.5B valuation in October 2025. It earns fees on sales; we did not verify the exact rates. It suits sellers who can host regular live shows, especially in collectibles and fashion.
Pricing
| Pricing model | Seller fees per sale |
|---|---|
| Starting price | Seller fees per sale |
From Whatnot's public pricing. Confirm current rates on their site.
Pros and cons
- Very large live-shopping audience
- Expanding categories
- Needs regular live hosting
- Collectibles-heavy buyer base
Key features
Ratings
No verified reviews on BestAdAgency yet. Worked with Whatnot? Write the first review.
Verified client reviews
No verified reviews yet. Reviews are published after the reviewer confirms their work email and we check it.
Review Whatnot
Sources
Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.
Where Whatnot ranks
Ranking badges for Whatnot
Free to use on your website, proposals and email signature. The badge updates itself and links to your ranking.
Whatnot FAQs
What is Whatnot?
Whatnot is a live shopping marketplace founded in 2019; raised $225M at an $11.5B valuation in October 2025. Core services: Livestream shopping, Auctions, Marketplace.
How much does Whatnot cost?
Whatnot uses seller fees per sale pricing and quotes on request. Prices come from public pricing pages; confirm current rates before you sign.
Who is Whatnot best for?
Whatnot is best for live selling of collectibles and more.
Where is Whatnot based?
Whatnot is based in Marina del Rey, CA and was founded in 2019.
What are the pros and cons of Whatnot?
Pros: very large live-shopping audience; expanding categories. Cons: needs regular live hosting; collectibles-heavy buyer base.
What are the best Whatnot alternatives?
BestAdAgency ranks Whatnot #3 in TikTok Shop Alternatives. Each of those lists compares Whatnot with its closest alternatives on results, specialty fit, pricing transparency and reviews.