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VWO

Our score 77.5 / 100

Wingify's experimentation and CRO suite combining A/B testing, personalization and behavior analytics.

Best for
Mid-market CRO teams
Pricing
Tiered plans (Growth, Pro, Enterprise)
Price
Tiered plans (Growth, Pro, Enterprise)

What VWO does

VWO (by Wingify) is an experimentation suite for A/B testing and audience personalization, suited to brands running a structured CRO program. G2 shows 929 reviews at 4.4 for VWO Testing. Plans (Growth, Pro, Enterprise) are listed on Wingify's pricing page without prices.

Pricing

Pricing modelTiered plans (Growth, Pro, Enterprise)
Starting priceTiered plans (Growth, Pro, Enterprise)

From VWO's public pricing. Confirm current rates on their site.

Pros and cons

Pros
  • G2 4.4 from 929 reviews
  • Testing and personalization together
  • Good for CRO programs
Cons
  • Personalization less AI-driven than leaders
  • Prices only via demo

Key features

A/B testingPersonalizationExperimentation analytics

Ratings

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Sources

Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.

Where VWO ranks

Ranking badges for VWO

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Top 10 Ecommerce Personalization SoftwareTOP10Top 10 Ecommerce Personalization SoftwareBESTADAGENCY · 2026

VWO FAQs

What is VWO?

VWO is a wingify's experimentation and CRO suite combining A/B testing, personalization and behavior analytics. Core services: A/B testing, Personalization, Experimentation analytics.

How much does VWO cost?

VWO uses tiered plans (growth, pro, enterprise) pricing and quotes on request. Prices come from public pricing pages; confirm current rates before you sign.

Who is VWO best for?

VWO is best for mid-market CRO teams.

What are the pros and cons of VWO?

Pros: G2 4.4 from 929 reviews; testing and personalization together; good for CRO programs. Cons: personalization less AI-driven than leaders; prices only via demo.

What are the best VWO alternatives?

BestAdAgency ranks VWO #7 in Ecommerce Personalization Software. Each of those lists compares VWO with its closest alternatives on results, specialty fit, pricing transparency and reviews.

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