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Vuori

Performance apparel brand valued at $5.5B after an $825M investment led by General Atlantic and Stripes.

Best for
Performance apparel
Price
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What Vuori does

Vuori sells performance and lifestyle apparel online and in 40+ stores. Its $825M investment at a $5.5B valuation (November 2024) funded store and international expansion. PassBy shows web visits up about 2% YoY.

Pricing

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Pros and cons

Pros
  • $5.5B valuation
  • 40+ stores
Cons
  • Latest big round dates from late 2024

Ratings

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Sources

Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.

Where Vuori ranks

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Ranked #28 · Top 100 DTC Brands to Watch#28Ranked #28 · Top 100 DTC Brands to WatchBESTADAGENCY · 2026

Vuori FAQs

What is Vuori?

Vuori is a performance apparel brand valued at $5.5B after an $825M investment led by General Atlantic and Stripes.

Who is Vuori best for?

Vuori is best for performance apparel.

What are the pros and cons of Vuori?

Pros: $5.5B valuation; 40+ stores. Cons: latest big round dates from late 2024.

What are the best Vuori alternatives?

BestAdAgency ranks Vuori #28 in Top 100 DTC Brands to Watch. Each of those lists compares Vuori with its closest alternatives on results, specialty fit, pricing transparency and reviews.

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