The Honest Company
Clean baby and personal-care brand that began direct-to-consumer; latest-year revenue $371M per EightX.
- Best for
- Clean baby and personal care
- Price
- Ask for a quote
- Location
- United States
What The Honest Company does
The Honest Company sells diapers, wipes, baby care and personal-care products and started as an online subscription brand. The EightX public DTC leaderboard (data checked October 2026) lists its latest fiscal-year revenue at $371 million. Much of its sales now come through retail partners rather than its own site.
Pricing
| Pricing model | Ask for a quote |
|---|---|
| Starting price | Ask for a quote |
From The Honest Company's public pricing. Confirm current rates on their site.
Pros and cons
- Latest-year revenue $371M (EightX index)
- Most sales now through retailers, not direct
Services
Ratings
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Sources
Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.
Where The Honest Company ranks
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The Honest Company FAQs
What is The Honest Company?
The Honest Company is a clean baby and personal-care brand that began direct-to-consumer; latest-year revenue $371M per EightX. Core services: Diapers and wipes, Baby care, Personal care.
Who is The Honest Company best for?
The Honest Company is best for clean baby and personal care.
Where is The Honest Company based?
The Honest Company is based in United States.
What are the pros and cons of The Honest Company?
Pros: latest-year revenue $371M (EightX index). Cons: most sales now through retailers, not direct.
What are the best The Honest Company alternatives?
BestAdAgency ranks The Honest Company #10 in Top 100 D2C Companies in the USA. Each of those lists compares The Honest Company with its closest alternatives on results, specialty fit, pricing transparency and reviews.