SpyFu
Competitive research tool for PPC keywords and historical Google ad copy.
- Best for
- Competitor PPC keyword and ad history research
- Pricing
- Paid tiers
- Price
- $39 / month
What SpyFu does
SpyFu shows competitors’ paid keywords and historical Google ad copy, alongside SEO keyword and backlink data. Basic costs $39/month ($33 billed annually) and Professional $79/month. It is rated 4.6 on G2 from 518 reviews.
Pricing
| Pricing model | Paid tiers |
|---|---|
| Starting price | $39 / month |
From SpyFu's public pricing. Confirm current rates on their site.
Pros and cons
- Affordable ($39/month)
- Long ad history archive
- 30-day money-back guarantee
- No free plan
- Data mainly US-focused
Key features
Ratings
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Sources
Facts on this page come from public sources we checked on Oct 28, 2026. Spot something out of date? Send a correction.
Where SpyFu ranks
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SpyFu FAQs
What is SpyFu?
SpyFu is a competitive research tool for PPC keywords and historical Google ad copy. Core services: Competitor PPC keywords, Ad history, SEO keyword research, Backlink data, Rank tracking.
How much does SpyFu cost?
SpyFu starts at $39 / month (paid tiers). Prices come from public pricing pages; confirm current rates before you sign.
Who is SpyFu best for?
SpyFu is best for competitor PPC keyword and ad history research.
Is SpyFu legit? What do reviews say?
SpyFu is rated 4.6 on G2 (518 reviews).
What are the pros and cons of SpyFu?
Pros: affordable ($39/month); long ad history archive; 30-day money-back guarantee. Cons: no free plan; data mainly US-focused.
What are the best SpyFu alternatives?
BestAdAgency ranks SpyFu #3 in Google Ads Tools. Each of those lists compares SpyFu with its closest alternatives on results, specialty fit, pricing transparency and reviews.