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Sleep Number

Smart-bed maker selling through its own stores and website; FY2025 net sales $1.41B.

Best for
Smart beds
Price
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Location
Minneapolis, MN

What Sleep Number does

Sleep Number designs adjustable smart beds and sells them through company stores, its website and phone sales rather than third-party retailers. Its fiscal 2025 results (53 weeks ended January 3, 2026) report net sales of $1,411.5 million. It is an older vertically integrated brand rather than a digitally native startup.

Pricing

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Starting priceAsk for a quote

From Sleep Number's public pricing. Confirm current rates on their site.

Pros and cons

Pros
  • $1.41B net sales in fiscal 2025
  • Controls its own store and online channel
Cons
  • Not digitally native; store-led model

Services

Smart bedsBedding and pillows

Ratings

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Sources

Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.

Where Sleep Number ranks

Ranking badges for Sleep Number

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Top 10 Top 100 D2C Companies in the USATOP10Top 10 Top 100 D2C Companies in the USABESTADAGENCY · 2026

Sleep Number FAQs

What is Sleep Number?

Sleep Number is a smart-bed maker selling through its own stores and website; FY2025 net sales $1.41B. Core services: Smart beds, Bedding and pillows.

Who is Sleep Number best for?

Sleep Number is best for smart beds.

Where is Sleep Number based?

Sleep Number is based in Minneapolis, MN.

What are the pros and cons of Sleep Number?

Pros: $1.41B net sales in fiscal 2025; controls its own store and online channel. Cons: not digitally native; store-led model.

What are the best Sleep Number alternatives?

BestAdAgency ranks Sleep Number #3 in Top 100 D2C Companies in the USA. Each of those lists compares Sleep Number with its closest alternatives on results, specialty fit, pricing transparency and reviews.

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