Sift
AI fraud platform covering payment fraud, account takeover and dispute management for online businesses.
- Best for
- Marketplaces and digital businesses
- Pricing
- Custom quote
- Price
- Custom quote
What Sift does
Sift uses machine learning on a network it puts at 1 trillion+ events a year across 700+ brands to stop payment fraud, account takeover and fake signups. Named results include Patreon (99% new-user acceptance) and Paula's Choice (6x ROI). It suits marketplaces and digital businesses as well as retailers; pricing is by demo, and G2 shows 618 reviews at 4.6.
Pricing
| Pricing model | Custom quote |
|---|---|
| Starting price | Custom quote |
From Sift's public pricing. Confirm current rates on their site.
Pros and cons
- G2 4.6 from 618 reviews
- Covers account takeover too
- Strong for marketplaces
- No public pricing
- No chargeback guarantee
Key features
Ratings
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Verified client reviews
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Review Sift
Sources
Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.
Where Sift ranks
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Sift FAQs
What is Sift?
Sift is an AI fraud platform covering payment fraud, account takeover and dispute management for online businesses. Core services: Payment Protection, Account Defense (ATO), Fake account prevention, Chargeback prevention.
How much does Sift cost?
Sift uses custom quote pricing and quotes on request. Prices come from public pricing pages; confirm current rates before you sign.
Who is Sift best for?
Sift is best for marketplaces and digital businesses.
What are the pros and cons of Sift?
Pros: G2 4.6 from 618 reviews; covers account takeover too; strong for marketplaces. Cons: no public pricing; no chargeback guarantee.
What are the best Sift alternatives?
BestAdAgency ranks Sift #7 in Ecommerce Fraud Prevention Software. Each of those lists compares Sift with its closest alternatives on results, specialty fit, pricing transparency and reviews.