Sephora
Sephora won Baymard's Top 1% Ecommerce UX Award in 2024 and 2023; latest category: Cart & Checkout (app).
- Best for
- Beauty retail
- Price
- Ask for a quote
What Sephora does
Sephora (www.sephora.com) is listed here in the beauty retail category. Baymard Institute named it a Top 1% Ecommerce UX Award winner (2024: Cart & Checkout (app); 2023: Health & Beauty overall; app search, product page and checkout). Baymard's awards are based on its large-scale UX benchmark of leading ecommerce sites, so this reflects tested usability rather than looks alone.
Pricing
| Pricing model | Ask for a quote |
|---|---|
| Starting price | Ask for a quote |
From Sephora's public pricing. Confirm current rates on their site.
Pros and cons
- Beauty-category UX leader per Baymard 2023
- Strongest recognition is for the app, not web
Ratings
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Sources
Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.
Where Sephora ranks
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Sephora FAQs
What is Sephora?
Sephora won Baymard's Top 1% Ecommerce UX Award in 2024 and 2023; latest category: Cart & Checkout (app).
Who is Sephora best for?
Sephora is best for beauty retail.
What are the pros and cons of Sephora?
Pros: beauty-category UX leader per Baymard 2023. Cons: strongest recognition is for the app, not web.
What are the best Sephora alternatives?
BestAdAgency ranks Sephora #4 in Top 100 Best Ecommerce Websites. Each of those lists compares Sephora with its closest alternatives on results, specialty fit, pricing transparency and reviews.