Semrush
Market-leading SEO suite with keyword, audit, PPC research and an AI Visibility add-on for tracking brand mentions in AI answers.
- Best for
- All-in-one SEO, PPC research and AI search visibility
- Pricing
- Free plan + paid tiers + AI Visibility add-on
- Price
- $13,995 / month
- Location
- Boston, MA, USA
- Launched
- 2008
- Team
- 1001-5000
What Semrush does
Semrush combines keyword research, site audits, rank tracking, backlink data and PPC competitor research in one platform. A free plan exists, paid SEO plans start around $139.95/month, and AI search visibility tracking is sold as an add-on. G2 reviewers rate it 4.4/5 but frequently cite cost and seat pricing.
Pricing
| Pricing model | Free plan + paid tiers + AI Visibility add-on |
|---|---|
| Starting price | $13,995 / month |
From Semrush's public pricing. Confirm current rates on their site.
Pros and cons
- Very broad SEO and PPC data set
- Large G2 review base (4.4 from 4,293)
- AI Visibility tracking available as add-on
- Free plan with no credit card
- Pricing is high for small teams per G2 reviewers
- Extra seats cost more
- Trustpilot score is low (1.6) driven by billing complaints
- Advanced tier moved to custom pricing
Key features
Ratings
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Sources
Facts on this page come from public sources we checked on Oct 28, 2026. Spot something out of date? Send a correction.
Where Semrush ranks
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Semrush FAQs
What is Semrush?
Semrush is a market-leading SEO suite with keyword, audit, PPC research and an AI Visibility add-on for tracking brand mentions in AI answers. Core services: Keyword research, Site audit, Position tracking, Backlink analysis, AI Visibility toolkit (ChatGPT/AI Overviews tracking).
How much does Semrush cost?
Semrush starts at $13,995 / month (free plan + paid tiers + ai visibility add-on). Prices come from public pricing pages; confirm current rates before you sign.
Who is Semrush best for?
Semrush is best for all-in-one SEO, PPC research and AI search visibility.
Where is Semrush based?
Semrush is based in Boston, MA, USA, was founded in 2008 and has a team of 1001-5000 people.
Is Semrush legit? What do reviews say?
Semrush is rated 1.6 on Trustpilot (1423 reviews), 4.4 on G2 (4293 reviews). Weighted by review count, that is 3.7 out of 5 across 5716 reviews.
What are the pros and cons of Semrush?
Pros: very broad SEO and PPC data set; large G2 review base (4.4 from 4,293); AI Visibility tracking available as add-on. Cons: pricing is high for small teams per G2 reviewers; extra seats cost more; trustpilot score is low (1.6) driven by billing complaints.
What are the best Semrush alternatives?
BestAdAgency ranks Semrush #1 in AI SEO Tools, #1 in Free AI SEO Tools, #5 in Google Ads Tools. Each of those lists compares Semrush with its closest alternatives on results, specialty fit, pricing transparency and reviews.