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Rhode

Rhode is featured by Shopify as an ecommerce design example for product photography styled with food and drink, an example of a current design trend.

Best for
Skincare DTC
Price
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What Rhode does

Rhode sells skincare dtc online at rhodeskin.com. Shopify's design guide highlights it for product photography styled with food and drink, an example of a current design trend. It is a design and merchandising pick; we found no third-party usability benchmark award for it, so it ranks below Baymard winners.

Pricing

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Starting priceAsk for a quote

From Rhode's public pricing. Confirm current rates on their site.

Pros and cons

Pros
  • Distinctive, trend-setting product imagery
  • #1 fastest-growing US DTC beauty brand (2025)
  • $1B acquisition by e.l.f.
Cons
  • No third-party UX benchmark award found
  • Now part of e.l.f., no longer independent

Ratings

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Sources

Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.

Where Rhode ranks

Ranking badges for Rhode

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Top 10 Top 100 DTC Brands to WatchTOP10Top 10 Top 100 DTC Brands to WatchBESTADAGENCY · 2026

Rhode FAQs

What is Rhode?

Rhode is featured by Shopify as an ecommerce design example for product photography styled with food and drink, an example of a current design trend.

Who is Rhode best for?

Rhode is best for skincare DTC.

What are the pros and cons of Rhode?

Pros: distinctive, trend-setting product imagery; #1 fastest-growing US DTC beauty brand (2025); $1B acquisition by e.l.f.. Cons: no third-party UX benchmark award found; now part of e.l.f., no longer independent.

What are the best Rhode alternatives?

BestAdAgency ranks Rhode #8 in Top 100 DTC Brands to Watch, #93 in Top 100 Best Ecommerce Websites. Each of those lists compares Rhode with its closest alternatives on results, specialty fit, pricing transparency and reviews.

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