REI
REI won Baymard's Top 1% Ecommerce UX Award in 2023; latest category: Sports Gear overall; Mobile overall.
- Best for
- Outdoor gear
- Price
- Ask for a quote
What REI does
REI (www.rei.com) is listed here in the outdoor gear category. Baymard Institute named it a Top 1% Ecommerce UX Award winner (2023: Sports Gear overall; Mobile overall). Baymard's awards are based on its large-scale UX benchmark of leading ecommerce sites, so this reflects tested usability rather than looks alone.
Pricing
| Pricing model | Ask for a quote |
|---|---|
| Starting price | Ask for a quote |
From REI's public pricing. Confirm current rates on their site.
Pros and cons
- Overall mobile UX winner
- Most recent award listed is 2023
Ratings
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Sources
Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.
Where REI ranks
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REI FAQs
What is REI?
REI won Baymard's Top 1% Ecommerce UX Award in 2023; latest category: Sports Gear overall; Mobile overall.
Who is REI best for?
REI is best for outdoor gear.
What are the pros and cons of REI?
Pros: overall mobile UX winner. Cons: most recent award listed is 2023.
What are the best REI alternatives?
BestAdAgency ranks REI #22 in Top 100 Best Ecommerce Websites. Each of those lists compares REI with its closest alternatives on results, specialty fit, pricing transparency and reviews.