Purple
Mattress brand that started online and now also sells wholesale; latest-year revenue $469M per EightX.
- Best for
- Mattresses and sleep products
- Price
- Ask for a quote
- Location
- United States
- Founded
- 2010
What Purple does
Purple makes mattresses, pillows and bedding using its own grid comfort material and sells through its website, its showrooms and wholesale partners. The EightX public DTC leaderboard (data checked October 2026) lists its latest fiscal-year revenue at $469 million. Wholesale is a growing share of sales, so it is less purely direct than when it launched.
Pricing
| Pricing model | Ask for a quote |
|---|---|
| Starting price | Ask for a quote |
From Purple's public pricing. Confirm current rates on their site.
Pros and cons
- Latest-year revenue $469M (EightX index)
- Wholesale share growing; less pure DTC
Services
Ratings
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Sources
Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.
Where Purple ranks
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Purple FAQs
What is Purple?
Purple is a mattress brand that started online and now also sells wholesale; latest-year revenue $469M per EightX. Core services: Mattresses, Pillows, Bedding.
Who is Purple best for?
Purple is best for mattresses and sleep products.
Where is Purple based?
Purple is based in United States and was founded in 2010.
What are the pros and cons of Purple?
Pros: latest-year revenue $469M (EightX index). Cons: wholesale share growing; less pure DTC.
What are the best Purple alternatives?
BestAdAgency ranks Purple #8 in Top 100 D2C Companies in the USA. Each of those lists compares Purple with its closest alternatives on results, specialty fit, pricing transparency and reviews.