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Phlur

Fragrance brand ranked #3 on Consumer Edge's 2025 fastest-growing US DTC beauty list; DTC sales up 100%+.

Best for
Fragrance
Price
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What Phlur does

Phlur sells fragrances and body mists. Consumer Edge ranked it third among the fastest-growing US DTC beauty brands of 2025, with DTC sales more than doubling year to date.

Pricing

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Pros and cons

Pros
  • #3 fastest-growing US DTC beauty (2025)
Cons
  • Revenue not disclosed

Ratings

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Sources

Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.

Where Phlur ranks

Ranking badges for Phlur

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Ranked #24 · Top 100 DTC Brands to Watch#24Ranked #24 · Top 100 DTC Brands to WatchBESTADAGENCY · 2026

Phlur FAQs

What is Phlur?

Phlur is a fragrance brand ranked #3 on Consumer Edge's 2025 fastest-growing US DTC beauty list; DTC sales up 100%+.

Who is Phlur best for?

Phlur is best for fragrance.

What are the pros and cons of Phlur?

Pros: #3 fastest-growing US DTC beauty (2025). Cons: revenue not disclosed.

What are the best Phlur alternatives?

BestAdAgency ranks Phlur #24 in Top 100 DTC Brands to Watch. Each of those lists compares Phlur with its closest alternatives on results, specialty fit, pricing transparency and reviews.

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