Peloton
Connected-fitness brand selling bikes, treads and app subscriptions direct; FY2025 revenue $2.49B.
- Best for
- Connected home fitness
- Price
- Ask for a quote
- Location
- United States
- Founded
- 2012
What Peloton does
Peloton sells its connected bikes, treadmills and rowers plus a class subscription mainly through its own site and showrooms. Its fiscal 2025 (year ended June 30, 2025) shareholder letter shows total revenue of $2,490.8 million and 2.80 million paid connected fitness subscriptions. Revenue has been shrinking from its pandemic peak, so scale here reflects a large installed base rather than growth.
Pricing
| Pricing model | Ask for a quote |
|---|---|
| Starting price | Ask for a quote |
From Peloton's public pricing. Confirm current rates on their site.
Pros and cons
- $2.49B revenue in fiscal 2025
- 2.8M paid connected fitness subscriptions
- Revenue down from pandemic-era peak
Services
Ratings
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Sources
Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.
Where Peloton ranks
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Peloton FAQs
What is Peloton?
Peloton is a connected-fitness brand selling bikes, treads and app subscriptions direct; FY2025 revenue $2.49B. Core services: Connected fitness equipment, Fitness app subscription.
Who is Peloton best for?
Peloton is best for connected home fitness.
Where is Peloton based?
Peloton is based in United States and was founded in 2012.
What are the pros and cons of Peloton?
Pros: $2.49B revenue in fiscal 2025; 2.8M paid connected fitness subscriptions. Cons: revenue down from pandemic-era peak.
What are the best Peloton alternatives?
BestAdAgency ranks Peloton #1 in Top 100 D2C Companies in the USA. Each of those lists compares Peloton with its closest alternatives on results, specialty fit, pricing transparency and reviews.