Oura
Raised over $900M at about an $11B valuation in October 2025, after a $200M Series D at $5.2B earlier that year.
- Best for
- Smart ring health tracking
- Price
- Ask for a quote
What Oura does
Oura sells a smart ring and companion app for sleep and health tracking. It raised $200M at a $5.2B valuation in February 2025 and then more than $900M at roughly $11B in October 2025, per trade press headlines.
Pricing
| Pricing model | Ask for a quote |
|---|---|
| Starting price | Ask for a quote |
From Oura's public pricing. Confirm current rates on their site.
Pros and cons
- Valuation roughly doubled within 2025
- Membership fee on top of the ring price
Ratings
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Sources
Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.
Where Oura ranks
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Oura FAQs
What is Oura?
Oura is a raised over $900M at about an $11B valuation in October 2025, after a $200M Series D at $5.2B earlier that year.
Who is Oura best for?
Oura is best for smart ring health tracking.
What are the pros and cons of Oura?
Pros: valuation roughly doubled within 2025. Cons: membership fee on top of the ring price.
What are the best Oura alternatives?
BestAdAgency ranks Oura #3 in Top 100 DTC Brands to Watch. Each of those lists compares Oura with its closest alternatives on results, specialty fit, pricing transparency and reviews.