Mixpanel
Event-based product analytics with a free tier of 1M events a month, useful for deep funnel and retention analysis.
- Best for
- Product and funnel event analysis
- Pricing
- Freemium, event-based
- Price
- Free plan
What Mixpanel does
Mixpanel tracks user events to analyze funnels, retention and cohorts, with session replay and experiments added. The free plan covers 1M events a month; Growth starts at $140/month monthly ($100 annually) at 1.5M events. It is built for product teams, so ecommerce revenue reporting needs setup.
Mixpanel demo video
Official video from Mixpanel on YouTube, published August 25, 2025. Watch on YouTube. Video checked October 29, 2026.
Pricing
| Pricing model | Freemium, event-based |
|---|---|
| Starting price | Free plan |
From Mixpanel's public pricing. Confirm current rates on their site.
Pros and cons
- Free plan with 1M events
- G2 4.5 from 1,380 reviews
- Clear event-based pricing
- Needs event setup work
- Not ecommerce-specific
Key features
Ratings
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Sources
Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.
Where Mixpanel ranks
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Mixpanel FAQs
What is Mixpanel?
Mixpanel is an event-based product analytics with a free tier of 1M events a month, useful for deep funnel and retention analysis. Core services: Event analytics, Funnels and retention, Session replay, Experiments.
How much does Mixpanel cost?
Mixpanel has a free plan, with paid tiers on a freemium, event-based basis. Prices come from public pricing pages; confirm current rates before you sign.
Who is Mixpanel best for?
Mixpanel is best for product and funnel event analysis.
What are the pros and cons of Mixpanel?
Pros: free plan with 1M events; G2 4.5 from 1,380 reviews; clear event-based pricing. Cons: needs event setup work; not ecommerce-specific.
What are the best Mixpanel alternatives?
BestAdAgency ranks Mixpanel #4 in Ecommerce Analytics Tools. Each of those lists compares Mixpanel with its closest alternatives on results, specialty fit, pricing transparency and reviews.