Metricool
Scheduling and analytics tool priced by number of brands, with a free plan for one brand and agency features on Advanced.
- Best for
- Analytics-led scheduling on a budget
- Pricing
- Per brand, freemium
- Price
- Free plan
What Metricool does
Metricool pairs scheduling with analytics for social profiles and ads, priced by the number of brands. The free plan covers one brand with 20 scheduled posts a month; Starter starts at $20/month billed yearly and Advanced (up to 50 brands, approvals, report templates) from $53/month. White label sits on the custom plan.
Pricing
| Pricing model | Per brand, freemium |
|---|---|
| Starting price | Free plan |
From Metricool's public pricing. Confirm current rates on their site.
Pros and cons
- Free plan for one brand
- Analytics and competitor tracking
- Agency tiers up to 50 brands
- Free plan excludes LinkedIn and X
- White label only on custom plan
Key features
Ratings
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Sources
Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.
Where Metricool ranks
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Metricool FAQs
What is Metricool?
Metricool is a scheduling and analytics tool priced by number of brands, with a free plan for one brand and agency features on Advanced. Core services: Post scheduling, Social and ads analytics, Competitor tracking, Client reports.
How much does Metricool cost?
Metricool has a free plan, with paid tiers on a per brand, freemium basis. Prices come from public pricing pages; confirm current rates before you sign.
Who is Metricool best for?
Metricool is best for analytics-led scheduling on a budget.
Is Metricool legit? What do reviews say?
Metricool is rated 4.1 on Trustpilot (691 reviews).
What are the pros and cons of Metricool?
Pros: free plan for one brand; analytics and competitor tracking; agency tiers up to 50 brands. Cons: free plan excludes LinkedIn and X; white label only on custom plan.
What are the best Metricool alternatives?
BestAdAgency ranks Metricool #3 in TikTok Creator Tools, #4 in Free Social Media Scheduling Tools, #6 in Social Media Management Tools. Each of those lists compares Metricool with its closest alternatives on results, specialty fit, pricing transparency and reviews.