Kount (Equifax)
Fraud-prevention brand now folded into Equifax's identity and fraud business; kount.com redirects to Equifax.
- Best for
- Buyers wanting Equifax-backed risk data
- Pricing
- Custom quote
- Price
- Custom quote
What Kount (Equifax) does
Kount is a long-running payment-fraud platform; its domain now redirects to Equifax's identity and fraud solutions page, so buyers should expect to deal with Equifax. G2 still lists Kount with 116 reviews at 4.8. Pricing is not published.
Pricing
| Pricing model | Custom quote |
|---|---|
| Starting price | Custom quote |
From Kount (Equifax)'s public pricing. Confirm current rates on their site.
Pros and cons
- G2 4.8 from 116 reviews
- Backed by Equifax identity data
- No public pricing
- Product now sold under Equifax
Key features
Ratings
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Verified client reviews
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Review Kount (Equifax)
Sources
Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.
Where Kount (Equifax) ranks
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Kount (Equifax) FAQs
What is Kount (Equifax)?
Kount (Equifax) is a fraud-prevention brand now folded into Equifax's identity and fraud business; kount.com redirects to Equifax. Core services: Payment fraud prevention, Identity verification, Risk scoring.
How much does Kount (Equifax) cost?
Kount (Equifax) uses custom quote pricing and quotes on request. Prices come from public pricing pages; confirm current rates before you sign.
Who is Kount (Equifax) best for?
Kount (Equifax) is best for buyers wanting Equifax-backed risk data.
What are the pros and cons of Kount (Equifax)?
Pros: G2 4.8 from 116 reviews; backed by Equifax identity data. Cons: no public pricing; product now sold under Equifax.
What are the best Kount (Equifax) alternatives?
BestAdAgency ranks Kount (Equifax) #9 in Ecommerce Fraud Prevention Software. Each of those lists compares Kount (Equifax) with its closest alternatives on results, specialty fit, pricing transparency and reviews.