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Holland & Barrett

Holland & Barrett won Baymard's Top 1% Ecommerce UX Award in 2024; latest category: Overall (desktop and mobile).

Best for
Vitamins & wellness
Price
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What Holland & Barrett does

Holland & Barrett (www.hollandandbarrett.com) is listed here in the vitamins & wellness category. Baymard Institute named it a Top 1% Ecommerce UX Award winner (2024: Overall (desktop and mobile)). Baymard's awards are based on its large-scale UX benchmark of leading ecommerce sites, so this reflects tested usability rather than looks alone.

Pricing

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From Holland & Barrett's public pricing. Confirm current rates on their site.

Pros and cons

Pros
  • Overall UX winner on desktop and mobile
Cons
  • Mainly serves UK shoppers

Ratings

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Sources

Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.

Where Holland & Barrett ranks

Ranking badges for Holland & Barrett

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Ranked #21 · Top 100 Best Ecommerce Websites#21Ranked #21 · Top 100 Best Ecommerce WebsitesBESTADAGENCY · 2026

Holland & Barrett FAQs

What is Holland & Barrett?

Holland & Barrett is a holland & Barrett won Baymard's Top 1% Ecommerce UX Award in 2024; latest category: Overall (desktop and mobile).

Who is Holland & Barrett best for?

Holland & Barrett is best for vitamins & wellness.

What are the pros and cons of Holland & Barrett?

Pros: overall UX winner on desktop and mobile. Cons: mainly serves UK shoppers.

What are the best Holland & Barrett alternatives?

BestAdAgency ranks Holland & Barrett #21 in Top 100 Best Ecommerce Websites. Each of those lists compares Holland & Barrett with its closest alternatives on results, specialty fit, pricing transparency and reviews.

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