HeyGen
AI avatar video platform with a free tier; says it is used by 40M+ people and 85% of the Fortune 100.
- Best for
- Avatar and spokesperson videos
- Pricing
- Monthly subscription tiers
- Price
- Free plan
- Location
- Los Angeles, CA
What HeyGen does
HeyGen turns scripts into talking-avatar videos and translates existing footage into other languages. It lists offices in Los Angeles, San Francisco, Palo Alto and Toronto, and says 40M+ people use it. The free plan allows 3 short watermarked videos a month; paid plans start at $29/month. Its reviews on G2 are among the strongest in the category.
HeyGen demo video
Official video from HeyGen on YouTube, published May 8, 2025. Watch on YouTube. Video checked October 29, 2026.
Pricing
| Pricing model | Monthly subscription tiers |
|---|---|
| Starting price | Free plan |
From HeyGen's public pricing. Confirm current rates on their site.
Pros and cons
- G2 4.8 from about 1,975 reviews
- Free plan, no card required
- Strong video translation
- Free exports are watermarked
- Credit limits on higher-end avatar models
Key features
Ratings
No verified reviews on BestAdAgency yet. Worked with HeyGen? Write the first review.
Verified client reviews
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Review HeyGen
Sources
Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.
Where HeyGen ranks
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HeyGen FAQs
What is HeyGen?
HeyGen is an AI avatar video platform with a free tier; says it is used by 40M+ people and 85% of the Fortune 100. Core services: AI avatars, Video translation, Voice cloning, Video Agent.
How much does HeyGen cost?
HeyGen has a free plan, with paid tiers on a monthly subscription tiers basis. Prices come from public pricing pages; confirm current rates before you sign.
Who is HeyGen best for?
HeyGen is best for avatar and spokesperson videos.
Where is HeyGen based?
HeyGen is based in Los Angeles, CA.
Is HeyGen legit? What do reviews say?
HeyGen is rated 4.2 on Trustpilot (4877 reviews).
What are the pros and cons of HeyGen?
Pros: G2 4.8 from about 1,975 reviews; free plan, no card required; strong video translation. Cons: free exports are watermarked; credit limits on higher-end avatar models.
What are the best HeyGen alternatives?
BestAdAgency ranks HeyGen #1 in AI Video Generators, #1 in Free AI Video Generators, #1 in AI Video Generators for Facebook Ads. Each of those lists compares HeyGen with its closest alternatives on results, specialty fit, pricing transparency and reviews.