Grüns
DTC-launched greens gummy brand Unilever agreed to buy in April 2026 after passing a $300M annualized run rate.
- Best for
- Greens gummy supplements
- Price
- Ask for a quote
What Grüns does
Grüns launched direct to consumer in August 2023 and expanded into Target, Walmart, Sam's Club, Costco and Ulta by 2026. It was reported at a $500M valuation in May 2025 and passed a $300M annualized run rate in 2025. Unilever announced its acquisition on April 9, 2026.
Pricing
| Pricing model | Ask for a quote |
|---|---|
| Starting price | Ask for a quote |
From Grüns's public pricing. Confirm current rates on their site.
Pros and cons
- DTC to national retail in under 3 years
- Acquired by Unilever (2026)
- Deal value undisclosed
Ratings
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Sources
Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.
Where Grüns ranks
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Grüns FAQs
What is Grüns?
Grüns is a DTC-launched greens gummy brand Unilever agreed to buy in April 2026 after passing a $300M annualized run rate.
Who is Grüns best for?
Grüns is best for greens gummy supplements.
What are the pros and cons of Grüns?
Pros: DTC to national retail in under 3 years; acquired by Unilever (2026). Cons: deal value undisclosed.
What are the best Grüns alternatives?
BestAdAgency ranks Grüns #7 in Top 100 DTC Brands to Watch. Each of those lists compares Grüns with its closest alternatives on results, specialty fit, pricing transparency and reviews.