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Dynamic Yield (Mastercard)

Our score 79.8 / 100

Mastercard-owned personalization platform for enterprise retailers, covering onsite content, recommendations and testing.

Best for
Enterprise retail personalization
Pricing
Custom quote
Price
Custom quote

What Dynamic Yield (Mastercard) does

Dynamic Yield, now part of Mastercard, offers segmentation, recommendations, journey orchestration, search and experimentation from one Experience OS, plus a conversational shopping assistant. It says it delivers 80m+ personalized sessions a day and is an 8-time Gartner Magic Quadrant Leader. Named testimonials (ASDA, Wild Fork) are qualitative, and pricing is by quote.

Pricing

Pricing modelCustom quote
Starting priceCustom quote

From Dynamic Yield (Mastercard)'s public pricing. Confirm current rates on their site.

Pros and cons

Pros
  • G2 4.5 from 157 reviews
  • Testing plus personalization
  • Omnichannel coverage
Cons
  • No public pricing
  • Enterprise-level cost and setup

Key features

Segmentation and targetingProduct recommendationsExperimentationShopping Muse conversational commerce

Ratings

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Sources

Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.

Where Dynamic Yield (Mastercard) ranks

Ranking badges for Dynamic Yield (Mastercard)

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Top 10 Ecommerce Personalization SoftwareTOP10Top 10 Ecommerce Personalization SoftwareBESTADAGENCY · 2026

Dynamic Yield (Mastercard) FAQs

What is Dynamic Yield (Mastercard)?

Dynamic Yield (Mastercard) is a mastercard-owned personalization platform for enterprise retailers, covering onsite content, recommendations and testing. Core services: Segmentation and targeting, Product recommendations, Experimentation, Shopping Muse conversational commerce.

How much does Dynamic Yield (Mastercard) cost?

Dynamic Yield (Mastercard) uses custom quote pricing and quotes on request. Prices come from public pricing pages; confirm current rates before you sign.

Who is Dynamic Yield (Mastercard) best for?

Dynamic Yield (Mastercard) is best for enterprise retail personalization.

What are the pros and cons of Dynamic Yield (Mastercard)?

Pros: G2 4.5 from 157 reviews; testing plus personalization; omnichannel coverage. Cons: no public pricing; enterprise-level cost and setup.

What are the best Dynamic Yield (Mastercard) alternatives?

BestAdAgency ranks Dynamic Yield (Mastercard) #5 in Ecommerce Personalization Software. Each of those lists compares Dynamic Yield (Mastercard) with its closest alternatives on results, specialty fit, pricing transparency and reviews.

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