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Buffer

4.2146 reviews Our score 87.4 / 100

Long-running social scheduler priced per connected channel, with a free plan covering three channels.

Best for
Solo creators and small teams
Pricing
Per channel, freemium
Price
Free plan

What Buffer does

Buffer schedules posts across the major networks and bills per connected channel, which keeps costs low for small accounts. Its free plan covers 3 channels with 10 queued posts each; paid Essentials starts at $5 per channel per month. Reporting and team features are lighter than enterprise suites.

Pricing

Pricing modelPer channel, freemium
Starting priceFree plan

From Buffer's public pricing. Confirm current rates on their site.

Pros and cons

Pros
  • Free plan for up to 3 channels
  • Paid plans from $5 per channel
  • 1,000+ G2 reviews
Cons
  • Free plan caps queue at 10 posts per channel
  • Reporting lighter than enterprise suites

Key features

Post schedulingSocial analyticsAI caption assistantEngagement replies

Ratings

Ratings across the webChecked Oct 27, 2026
Trustpilot 4.2 146 reviews Read on Trustpilot

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Your rating

Sources

Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.

Where Buffer ranks

Ranking badges for Buffer

Free to use on your website, proposals and email signature. The badge updates itself and links to your ranking.

Top 10 Free Social Media Scheduling ToolsTOP10Top 10 Free Social Media Scheduling ToolsBESTADAGENCY · 2026

Buffer FAQs

What is Buffer?

Buffer is a long-running social scheduler priced per connected channel, with a free plan covering three channels. Core services: Post scheduling, Social analytics, AI caption assistant, Engagement replies.

How much does Buffer cost?

Buffer has a free plan, with paid tiers on a per channel, freemium basis. Prices come from public pricing pages; confirm current rates before you sign.

Who is Buffer best for?

Buffer is best for solo creators and small teams.

Is Buffer legit? What do reviews say?

Buffer is rated 4.2 on Trustpilot (146 reviews).

What are the pros and cons of Buffer?

Pros: free plan for up to 3 channels; paid plans from $5 per channel; 1,000+ G2 reviews. Cons: free plan caps queue at 10 posts per channel; reporting lighter than enterprise suites.

What are the best Buffer alternatives?

BestAdAgency ranks Buffer #1 in Free Social Media Scheduling Tools, #2 in Tools for Scheduling Social Media Posts, #3 in Social Media Management Tools. Each of those lists compares Buffer with its closest alternatives on results, specialty fit, pricing transparency and reviews.

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