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Big Cartel

Our score 72.1 / 100

Simple store builder that began for indie bands' merch; free Gold plan, Platinum $15/mo and Diamond $30/mo.

Best for
Artists and makers
Pricing
Free plan plus low monthly tiers
Price
Free plan

What Big Cartel does

Big Cartel started as a place for indie bands to sell merch and now serves artists and makers. It offers a free Gold plan, Platinum at $15/mo and Diamond at $30/mo. It suits small creative sellers who want something simple and cheap; it is not built for scaling brands.

Pricing

Pricing modelFree plan plus low monthly tiers
Starting priceFree plan

From Big Cartel's public pricing. Confirm current rates on their site.

Pros and cons

Pros
  • Free plan available
  • Very simple to set up
  • Low-cost paid tiers
Cons
  • Limited features for growth
  • Not for large catalogs

Key features

Online storeMerch salesThemes

Ratings

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Sources

Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.

Where Big Cartel ranks

Ranking badges for Big Cartel

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Top 10 Ecommerce Platforms for Small BusinessTOP10Top 10 Ecommerce Platforms for Small BusinessBESTADAGENCY · 2026

Big Cartel FAQs

What is Big Cartel?

Big Cartel is a simple store builder that began for indie bands' merch; free Gold plan, Platinum $15/mo and Diamond $30/mo. Core services: Online store, Merch sales, Themes.

How much does Big Cartel cost?

Big Cartel has a free plan, with paid tiers on a free plan plus low monthly tiers basis. Prices come from public pricing pages; confirm current rates before you sign.

Who is Big Cartel best for?

Big Cartel is best for artists and makers.

What are the pros and cons of Big Cartel?

Pros: free plan available; very simple to set up; low-cost paid tiers. Cons: limited features for growth; not for large catalogs.

What are the best Big Cartel alternatives?

BestAdAgency ranks Big Cartel #7 in Ecommerce Platforms for Small Business, #7 in Ecommerce Website Builders, #8 in Ecommerce Platforms for Startups. Each of those lists compares Big Cartel with its closest alternatives on results, specialty fit, pricing transparency and reviews.

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