Amazon DSP
Amazon's demand-side platform for display, video, audio and streaming TV, using Amazon shopping and streaming signals.
- Best for
- Brands using Amazon shopping data
- Pricing
- Self-service or managed; managed ~$50k min
- Price
- Self-service or managed; managed ~$50k min
What Amazon DSP does
Amazon DSP buys display, video, audio and streaming TV ads on Amazon properties such as Prime Video and Twitch and on thousands of third-party sites and apps, targeted with Amazon browsing, shopping and streaming signals. Self-service has no management fee; Amazon's managed service usually needs about $50,000 minimum spend in the US. It is strongest for brands that sell on Amazon and want to tie ads to purchase data.
Pricing
| Pricing model | Self-service or managed; managed ~$50k min |
|---|---|
| Starting price | Self-service or managed; managed ~$50k min |
From Amazon DSP's public pricing. Confirm current rates on their site.
Pros and cons
- Unique Amazon shopping audiences
- Access to Prime Video ads
- No management fee self-serve
- Managed service needs ~$50k spend
- Fees not publicly listed
Key features
Ratings
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Where Amazon DSP ranks
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Amazon DSP FAQs
What is Amazon DSP?
Amazon DSP is an amazon's demand-side platform for display, video, audio and streaming TV, using Amazon shopping and streaming signals. Core services: Programmatic display, video and audio, Streaming TV (Prime Video), Amazon audience targeting, Retargeting on and off Amazon.
How much does Amazon DSP cost?
Amazon DSP uses self-service or managed; managed ~$50k min pricing and quotes on request. Prices come from public pricing pages; confirm current rates before you sign.
Who is Amazon DSP best for?
Amazon DSP is best for brands using Amazon shopping data.
What are the pros and cons of Amazon DSP?
Pros: unique Amazon shopping audiences; access to Prime Video ads; no management fee self-serve. Cons: managed service needs ~$50k spend; fees not publicly listed.
What are the best Amazon DSP alternatives?
BestAdAgency ranks Amazon DSP #1 in Amazon DSP vs The Trade Desk vs DV360. Each of those lists compares Amazon DSP with its closest alternatives on results, specialty fit, pricing transparency and reviews.