AG1
Long-time DTC greens powder brand that made its first retail move with a nationwide Costco launch in 2025.
- Best for
- Greens supplement
- Price
- Ask for a quote
What AG1 does
AG1 (formerly Athletic Greens) built a subscription business online before rolling out nationally in Costco in 2025, its first brick-and-mortar expansion after about 15 years. Fortune reported new products and channels planned for 2025.
Pricing
| Pricing model | Ask for a quote |
|---|---|
| Starting price | Ask for a quote |
From AG1's public pricing. Confirm current rates on their site.
Pros and cons
- First retail expansion (Costco, 2025)
- Premium price point
Ratings
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Sources
Facts on this page come from public sources we checked on Oct 27, 2026. Spot something out of date? Send a correction.
Where AG1 ranks
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AG1 FAQs
What is AG1?
AG1 is a long-time DTC greens powder brand that made its first retail move with a nationwide Costco launch in 2025.
Who is AG1 best for?
AG1 is best for greens supplement.
What are the pros and cons of AG1?
Pros: first retail expansion (Costco, 2025). Cons: premium price point.
What are the best AG1 alternatives?
BestAdAgency ranks AG1 #25 in Top 100 DTC Brands to Watch. Each of those lists compares AG1 with its closest alternatives on results, specialty fit, pricing transparency and reviews.